Our holistic approach to brand creation and brand communication provides a complete solution to designing and applying brands across channels and media.
Above: Photograph of work-in-progress on a product identity design for Motorola.
Right: Extract from a product identity system created for Motorola's mobile technology.
Far Right: Collateral system designed for a global marketing services organisation.
Right: Extract from a corporate identity system for Arrows Group, an international recruitment consultancy.
Starting from the conceptual stage of business planning, we identify a unique brand proposition and experience to set you apart from your competitors and engage your intended audiences. From this clear statement we create a set of brand values that will form the basis of all future communications.
We are experienced in developing brand names that translate across cultures, markets and languages on a global scale. The options we present to you are checked for conflicts, including trademarks, company registrations and digital branding such as domain name availability.
Our identity design process starts with contemporary logo marks and extends to all elements of graphical design, verbal communication and written systems to determine how the brand personality will be used across your organisation today and in the longer term. We produce brand usage guidelines for all employees, partners and agencies to ensure consistent implementation in future communication campaigns or other brand applications.
As brand managers, we collaborate with your legal team to guarantee adequate protection of the new brand in the markets you operate, by registering and enforcing trademarks and digital domain name infringement. We also manage and distribute your brand assets as required using our online digital system: mediaframe.net®.
