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			<title>United Image Case Studies</title>
			<link>http://www.unitedimage.com/en/portfolio.rss</link>
			<description>Our latest client case studies</description>
			<language>en</language>
			<copyright>United Image 2006</copyright>
			<ttl>120</ttl>
			<item>
				<title>Boehringer Ingelheim</title>
				<link>http://www.unitedimage.com/en/access/portfolio/combivent</link>
				<description><![CDATA[ <div class="span-18">
	<img src="assets/images/portfolio/combivent/cards.jpg" />
</div>

<div class="span-6 last">
	<p>Boehringer is a global pharmaceutical company committed to researching, developing, manufacturing and marketing novel products of high therapeutic value for human and veterinary medicine.  Their latest key product, Spiriva, relieves pain and discomfort for patients with COPD (lung damage caused by smoking), and replaces their previous offering to this market, Combivent.</p>
</div>


<div class="span-12 prepend-6 last">
	<img src="assets/images/portfolio/combivent/type.jpg" />
</div>


<div class="span-6 clear">
	<p>United Image was appointed by Boehringer to co-ordinate the communication campaign which would inform healthcare professionals and medical specialists of the discontinuation of Combivent and the subsequent necessity of reviewing the medication of all COPD patients.</p>
</div>

<div class="span-6">
	<p>A Direct Mail campaign to 50,000 industry professionals was devised by United Image.  They created the concept, copy, design and print of the staged campaign which challenged industry conventions with its innovative and eye catching look and feel aimed to engage doctors and specialists with their message and with the Boehringer brand.</p>
</div>

<div class="span-6 last">
	<p>The successful campaign resulted in all the doctors reviewed their COPD medication, and the subsequent take-up of the substitute Spiriva product, following strategically linked yet independent campaigns, achieved its ambitious sales targets.  United image have been commissioned for further projects with Boehringer including the launch of Spiriva at the Boehringer Annual Conference.</p>
</div>


<div class="span-24 last">
	<img src="assets/images/portfolio/combivent/bottom_graphic.jpg" />
</div> ]]></description>
				<content><![CDATA[ <div class="span-18">
	<img src="assets/images/portfolio/combivent/cards.jpg" />
</div>

<div class="span-6 last">
	<p>Boehringer is a global pharmaceutical company committed to researching, developing, manufacturing and marketing novel products of high therapeutic value for human and veterinary medicine.  Their latest key product, Spiriva, relieves pain and discomfort for patients with COPD (lung damage caused by smoking), and replaces their previous offering to this market, Combivent.</p>
</div>


<div class="span-12 prepend-6 last">
	<img src="assets/images/portfolio/combivent/type.jpg" />
</div>


<div class="span-6 clear">
	<p>United Image was appointed by Boehringer to co-ordinate the communication campaign which would inform healthcare professionals and medical specialists of the discontinuation of Combivent and the subsequent necessity of reviewing the medication of all COPD patients.</p>
</div>

<div class="span-6">
	<p>A Direct Mail campaign to 50,000 industry professionals was devised by United Image.  They created the concept, copy, design and print of the staged campaign which challenged industry conventions with its innovative and eye catching look and feel aimed to engage doctors and specialists with their message and with the Boehringer brand.</p>
</div>

<div class="span-6 last">
	<p>The successful campaign resulted in all the doctors reviewed their COPD medication, and the subsequent take-up of the substitute Spiriva product, following strategically linked yet independent campaigns, achieved its ambitious sales targets.  United image have been commissioned for further projects with Boehringer including the launch of Spiriva at the Boehringer Annual Conference.</p>
</div>


<div class="span-24 last">
	<img src="assets/images/portfolio/combivent/bottom_graphic.jpg" />
</div> ]]></content>
				<pubDate>Tue, 05 May 2009 10:51:43 +0100</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/portfolio/combivent</guid>
				<dc:creator>John Chipps-Harding</dc:creator>
				
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			<item>
				<title>Arkitektura</title>
				<link>http://www.unitedimage.com/en/access/portfolio/ark</link>
				<description><![CDATA[ <div class="span-18">
	<img src="assets/images/portfolio/ark/top_image.jpg" />
</div>

<div class="span-6 last">
	<p>Arkitektura is a US based interior design retailer with two stores in Detroit and San Francisco, offering high end contemporary design fixtures across kitchens, bathrooms, lighting and furniture and storage departments. The company boasts a wide array of high profile designers and manufacturers in its portfolio.</p>
</div>



<div class="span-6">
	<p>Following the successful creation of the Arkitektura brand identity system by United Image’s US team, Arkitektura appointed United Image for the further task of translating the brand across their physical environments and digital presence. The aim was to showcase the product range in an engaging format to the key demographic of high value, design savvy consumers.</p>
</div>

<div class="span-6">
	<p>United Image created a content managed website for Arkitektura conveying a consistent brand message which was synchronised with the in store digital media and plasma screen displays.  These were supplied and installed by United Image to intelligently present the most relevant products and information according to their position.</p>
</div>

<div class="span-12 last">
	<img src="assets/images/portfolio/ark/web.jpg" />
</div>



<div class="span-12">
	<img src="assets/images/portfolio/ark/image_block.jpg" />
</div>

<div class="span-6 last">
	<p>The successful project has resulted in a significant increase in hits to website, higher levels of customer engagement both in and out of store, and a continued improvement in the company’s growth and presence in the competitive marketplace even in the current challenging economic climate.</p>
</div> ]]></description>
				<content><![CDATA[ <div class="span-18">
	<img src="assets/images/portfolio/ark/top_image.jpg" />
</div>

<div class="span-6 last">
	<p>Arkitektura is a US based interior design retailer with two stores in Detroit and San Francisco, offering high end contemporary design fixtures across kitchens, bathrooms, lighting and furniture and storage departments. The company boasts a wide array of high profile designers and manufacturers in its portfolio.</p>
</div>



<div class="span-6">
	<p>Following the successful creation of the Arkitektura brand identity system by United Image’s US team, Arkitektura appointed United Image for the further task of translating the brand across their physical environments and digital presence. The aim was to showcase the product range in an engaging format to the key demographic of high value, design savvy consumers.</p>
</div>

<div class="span-6">
	<p>United Image created a content managed website for Arkitektura conveying a consistent brand message which was synchronised with the in store digital media and plasma screen displays.  These were supplied and installed by United Image to intelligently present the most relevant products and information according to their position.</p>
</div>

<div class="span-12 last">
	<img src="assets/images/portfolio/ark/web.jpg" />
</div>



<div class="span-12">
	<img src="assets/images/portfolio/ark/image_block.jpg" />
</div>

<div class="span-6 last">
	<p>The successful project has resulted in a significant increase in hits to website, higher levels of customer engagement both in and out of store, and a continued improvement in the company’s growth and presence in the competitive marketplace even in the current challenging economic climate.</p>
</div> ]]></content>
				<pubDate>Tue, 05 May 2009 10:49:35 +0100</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/portfolio/ark</guid>
				<dc:creator>John Chipps-Harding</dc:creator>
				
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			<item>
				<title>Antix Labs</title>
				<link>http://www.unitedimage.com/en/access/portfolio/antix</link>
				<description><![CDATA[ <div class="span-18 clear">
	<img src="assets/images/portfolio/antix/magazine.jpg" />
</div>

<div class="span-6 last">
	<p>Antix Labs, headquartered in the UK, was founded in 2007 and in this time has accumulated more than 500 man years experience in the design and bringing to market of rich media software platforms working for operators, handset manufacturers, games publishers, compiler companies and silicon design houses.</p>
</div>



<div class="span-6">
	<p>United Image were appointed by Antix to design the messaging to present The Antix Game Player at the World Congress Conference in Barcelona. The Antix Game Player is an innovative, compact and powerful software player designed to meet the consumer’s ever increasing expectations and aspirations for running native games on phones, personal computers and other connected devices.</p>
</div>

<div class="span-18 last">
	<img src="assets/images/portfolio/antix/characters.jpg" />
</div>



<div class="span-6 clear">
	<p>United Image designed a comic book themed concept to engage with the gaming industry audience, depicting characters and a story that was manifested into animation and comic hand outs to promote The Antix Game Player.  The animation was played at the Antix private launch party and throughout the landmark event attended by over 50,000 guests including key industry figures.</p>
</div>

<div class="span-18 last">
	<img src="assets/images/portfolio/antix/sketches.jpg" />
</div>


<div class="span-18">
	<img src="assets/images/portfolio/antix/spreads.jpg" />
</div>

<div class="span-6 last">
	<p>The innovative event design generated high levels of positive publicity for Antix and has led to deals signed with all the major mobile phone companies and games publishers.  Following this success the concept created by United Image, including the animation, is manifested throughout the Antix online presence.</p>
	<img src="assets/images/portfolio/antix/mobile_icon.jpg" />
</div>



<div class="span-18">
	<img src="assets/images/portfolio/antix/artwork_mix.jpg" />
</div>

<div class="span-6 last">
	<img src="assets/images/portfolio/antix/graphic_panel.jpg" />
</div> ]]></description>
				<content><![CDATA[ <div class="span-18 clear">
	<img src="assets/images/portfolio/antix/magazine.jpg" />
</div>

<div class="span-6 last">
	<p>Antix Labs, headquartered in the UK, was founded in 2007 and in this time has accumulated more than 500 man years experience in the design and bringing to market of rich media software platforms working for operators, handset manufacturers, games publishers, compiler companies and silicon design houses.</p>
</div>



<div class="span-6">
	<p>United Image were appointed by Antix to design the messaging to present The Antix Game Player at the World Congress Conference in Barcelona. The Antix Game Player is an innovative, compact and powerful software player designed to meet the consumer’s ever increasing expectations and aspirations for running native games on phones, personal computers and other connected devices.</p>
</div>

<div class="span-18 last">
	<img src="assets/images/portfolio/antix/characters.jpg" />
</div>



<div class="span-6 clear">
	<p>United Image designed a comic book themed concept to engage with the gaming industry audience, depicting characters and a story that was manifested into animation and comic hand outs to promote The Antix Game Player.  The animation was played at the Antix private launch party and throughout the landmark event attended by over 50,000 guests including key industry figures.</p>
</div>

<div class="span-18 last">
	<img src="assets/images/portfolio/antix/sketches.jpg" />
</div>


<div class="span-18">
	<img src="assets/images/portfolio/antix/spreads.jpg" />
</div>

<div class="span-6 last">
	<p>The innovative event design generated high levels of positive publicity for Antix and has led to deals signed with all the major mobile phone companies and games publishers.  Following this success the concept created by United Image, including the animation, is manifested throughout the Antix online presence.</p>
	<img src="assets/images/portfolio/antix/mobile_icon.jpg" />
</div>



<div class="span-18">
	<img src="assets/images/portfolio/antix/artwork_mix.jpg" />
</div>

<div class="span-6 last">
	<img src="assets/images/portfolio/antix/graphic_panel.jpg" />
</div> ]]></content>
				<pubDate>Tue, 05 May 2009 10:45:08 +0100</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/portfolio/antix</guid>
				<dc:creator>John Chipps-Harding</dc:creator>
				
			</item>
		
			<item>
				<title>WOW Learning</title>
				<link>http://www.unitedimage.com/en/access/portfolio/wow</link>
				<description><![CDATA[ <div class="span-18">
	<img src="assets/images/portfolio/wow/top_characters.jpg" />
</div>

<div class="span-6 last">
	<p>Wow! Learning is a specialist corporate training provider who provide bespoke learning solutions, meticulously developed and passionately delivered to fulfil their client’s individual requirements.  Their ethos is to create stimulating and innovative learning programmes to promote higher levels of engagement and knowledge retention in comparison to traditional learning methods.</p>
</div>



<div class="span-18">
	<img src="assets/images/portfolio/wow/main_image.jpg" />
</div>

<div class="span-6 last">
	<p>United Image was appointed by Wow! Learning to create a direct marketing campaign to promote their “the art of management” training course, a five day hands on course targeted towards aspiring or experienced managers.  The course provides managers with an internationally recognised qualification and maximises leadership, team building, communication and problem solving skills in first line managers.</p>
</div>



<div class="span-6">
	<p>United Image created an Origami theme for the campaign utilising striking and contemporary colours and styles.  This was an effective metaphor to convey the concept of “the art of management” with key elements of interaction, modernity, shaping, and a hands-on experience in a workshop environment.</p>
	<img src="assets/images/portfolio/wow/bottom_character.jpg" />
</div>

<div class="span-6">
	<p>The concept designed by United Image was translated into a series of direct mail pieces.  Several large accounts were won as a direct result of the campaign, which also had the benefit of raising the company profile and growing the reputation and credibility of Wow! Learning with their existing and potential client base.</p>
</div>

<div class="span-12 last">
	<img src="assets/images/portfolio/wow/bottom_images.jpg" />
</div> ]]></description>
				<content><![CDATA[ <div class="span-18">
	<img src="assets/images/portfolio/wow/top_characters.jpg" />
</div>

<div class="span-6 last">
	<p>Wow! Learning is a specialist corporate training provider who provide bespoke learning solutions, meticulously developed and passionately delivered to fulfil their client’s individual requirements.  Their ethos is to create stimulating and innovative learning programmes to promote higher levels of engagement and knowledge retention in comparison to traditional learning methods.</p>
</div>



<div class="span-18">
	<img src="assets/images/portfolio/wow/main_image.jpg" />
</div>

<div class="span-6 last">
	<p>United Image was appointed by Wow! Learning to create a direct marketing campaign to promote their “the art of management” training course, a five day hands on course targeted towards aspiring or experienced managers.  The course provides managers with an internationally recognised qualification and maximises leadership, team building, communication and problem solving skills in first line managers.</p>
</div>



<div class="span-6">
	<p>United Image created an Origami theme for the campaign utilising striking and contemporary colours and styles.  This was an effective metaphor to convey the concept of “the art of management” with key elements of interaction, modernity, shaping, and a hands-on experience in a workshop environment.</p>
	<img src="assets/images/portfolio/wow/bottom_character.jpg" />
</div>

<div class="span-6">
	<p>The concept designed by United Image was translated into a series of direct mail pieces.  Several large accounts were won as a direct result of the campaign, which also had the benefit of raising the company profile and growing the reputation and credibility of Wow! Learning with their existing and potential client base.</p>
</div>

<div class="span-12 last">
	<img src="assets/images/portfolio/wow/bottom_images.jpg" />
</div> ]]></content>
				<pubDate>Tue, 05 May 2009 10:42:32 +0100</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/portfolio/wow</guid>
				<dc:creator>John Chipps-Harding</dc:creator>
				
			</item>
		
			<item>
				<title>Unilever</title>
				<link>http://www.unitedimage.com/en/access/portfolio/unilever</link>
				<description><![CDATA[ <div class="span-24 last">
	<img src="assets/images/portfolio/unileaver/top_graphic.jpg" />
</div>



<div class="span-18">
	<img src="assets/images/portfolio/unileaver/pages_1and2.jpg" />
</div>

<div class="span-6 last">
	<p>Unilever is one of the world's leading and most prolific suppliers of fast-moving consumer goods.  They operate three major global divisions; foods, home care and personal care. As a multi-local multinational company, Corporate Social Responsibility and maintaining their positive profile is of great importance to them.  They aim to play their part in addressing global environmental and social concerns through local actions and in partnership with local governments and organisations.</p>
</div>



<div class="span-6 prepend-6">
	<p>Unilever’s new CEO had a vision to expand the company’s brand values into four key areas; Environment and Society; Science and Technology Innovation; Nutrition, Hygiene and personal care and their links to wellbeing; and People, creating a culture of shared values throughout the Unilever community.  United Image was appointed to design the Internal Communications messaging of Unilever’s new direction.</p>
</div>

<div class="span-6 last">
	<p>The new collateral was required to present Unilever’s core values and business structure and strategy to all the key stakeholders and particularly employees.  This reflects the company’s ethos that Unilever grow as a company by growing their people. This insight is behind all their efforts to keep their people fulfilled and committed.</p>
</div>



<div class="span-6 clear">
	<p>United Image designed a range of collateral documents to convey Unilever’s new messaging, leadership values and the company transformation for internal distribution.  These were rolled out successfully worldwide across divisions.</p>
</div>

<div class="span-18 last">
	<img src="assets/images/portfolio/unileaver/pages_3and4.jpg" />
</div> ]]></description>
				<content><![CDATA[ <div class="span-24 last">
	<img src="assets/images/portfolio/unileaver/top_graphic.jpg" />
</div>



<div class="span-18">
	<img src="assets/images/portfolio/unileaver/pages_1and2.jpg" />
</div>

<div class="span-6 last">
	<p>Unilever is one of the world's leading and most prolific suppliers of fast-moving consumer goods.  They operate three major global divisions; foods, home care and personal care. As a multi-local multinational company, Corporate Social Responsibility and maintaining their positive profile is of great importance to them.  They aim to play their part in addressing global environmental and social concerns through local actions and in partnership with local governments and organisations.</p>
</div>



<div class="span-6 prepend-6">
	<p>Unilever’s new CEO had a vision to expand the company’s brand values into four key areas; Environment and Society; Science and Technology Innovation; Nutrition, Hygiene and personal care and their links to wellbeing; and People, creating a culture of shared values throughout the Unilever community.  United Image was appointed to design the Internal Communications messaging of Unilever’s new direction.</p>
</div>

<div class="span-6 last">
	<p>The new collateral was required to present Unilever’s core values and business structure and strategy to all the key stakeholders and particularly employees.  This reflects the company’s ethos that Unilever grow as a company by growing their people. This insight is behind all their efforts to keep their people fulfilled and committed.</p>
</div>



<div class="span-6 clear">
	<p>United Image designed a range of collateral documents to convey Unilever’s new messaging, leadership values and the company transformation for internal distribution.  These were rolled out successfully worldwide across divisions.</p>
</div>

<div class="span-18 last">
	<img src="assets/images/portfolio/unileaver/pages_3and4.jpg" />
</div> ]]></content>
				<pubDate>Tue, 05 May 2009 10:40:08 +0100</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/portfolio/unilever</guid>
				<dc:creator>John Chipps-Harding</dc:creator>
				
			</item>
		
			<item>
				<title>Motorola</title>
				<link>http://www.unitedimage.com/en/access/portfolio/3gsm</link>
				<description><![CDATA[ <div class="span-24 last" style="background-image: url(assets/images/portfolio/3gsm/top_graphic.jpg); background-repeat: no-repeat;">
	<div class="span-6 prepend-6 last">
		[!PlayFLV? &id=`intro` &autoplay=`true` &flvurl=`assets/video/3gsm_slice.flv` &imgurl=`assets/video/3gsm_slice.jpg` &width=`230` &height=`360`!]
	</div>
</div>


<div class="span-18">
	[!PlayFLV? &id=`video_3gsm` &flvurl=`assets/video/ajar_microsite.flv` &imgurl=`assets/video/ajar_microsite.jpg` &width=`710` &height=`396`!] 
</div>

<div class="span-6 last">
	<p>Global communications leader Motorola appointed United Image to assist them in their preparation and exhibition at the 3GSM World Congress, the world's largest exhibition for the mobile industry. The landmark event brings together prominent leaders and personalities from mobile operators and equipment vendors to showcases the hottest trends in mobile communications, and helps define the industry’s path to continued growth.</p>
</div>



<div class="span-6">
	<p>United Image created a micro site based around the Motorola Ajar product that was launched prior to the event.  With specific areas tailoring the Ajar proposition towards each of the four key markets, Handset Manufacturers, Silicon Vendors, Operators and Software Vendors, the micro site allowed visitors to download information and request appointments prior to the event. They could also subscribe to a newsletter to be kept informed of Ajar developments to retain engagement.</p>
</div>

<div class="span-6">
	<p>This concept was translated through to the creation of the interactive dimension of the 3GSM World Congress exhibition stand.  United Image designed a series of videos with touch screen facility customised to each key market to communicate the product specification and features in the most effective manner.</p>
</div>

<div class="span-6 last">
	<p>Both projects have been successful in evoking high levels of interest and engagement from the event attendees before and after the 3GSM World Congress event.  Motorola have since re commissioned United Image’s services to create a new global identity for Ajar to take the newly acquired mobile operating system into new territories.</p>
</div>


<div class="span-12 prepend-6 last clear">
	<img src="assets/images/portfolio/3gsm/web.jpg" />
</div> ]]></description>
				<content><![CDATA[ <div class="span-24 last" style="background-image: url(assets/images/portfolio/3gsm/top_graphic.jpg); background-repeat: no-repeat;">
	<div class="span-6 prepend-6 last">
		[!PlayFLV? &id=`intro` &autoplay=`true` &flvurl=`assets/video/3gsm_slice.flv` &imgurl=`assets/video/3gsm_slice.jpg` &width=`230` &height=`360`!]
	</div>
</div>


<div class="span-18">
	[!PlayFLV? &id=`video_3gsm` &flvurl=`assets/video/ajar_microsite.flv` &imgurl=`assets/video/ajar_microsite.jpg` &width=`710` &height=`396`!] 
</div>

<div class="span-6 last">
	<p>Global communications leader Motorola appointed United Image to assist them in their preparation and exhibition at the 3GSM World Congress, the world's largest exhibition for the mobile industry. The landmark event brings together prominent leaders and personalities from mobile operators and equipment vendors to showcases the hottest trends in mobile communications, and helps define the industry’s path to continued growth.</p>
</div>



<div class="span-6">
	<p>United Image created a micro site based around the Motorola Ajar product that was launched prior to the event.  With specific areas tailoring the Ajar proposition towards each of the four key markets, Handset Manufacturers, Silicon Vendors, Operators and Software Vendors, the micro site allowed visitors to download information and request appointments prior to the event. They could also subscribe to a newsletter to be kept informed of Ajar developments to retain engagement.</p>
</div>

<div class="span-6">
	<p>This concept was translated through to the creation of the interactive dimension of the 3GSM World Congress exhibition stand.  United Image designed a series of videos with touch screen facility customised to each key market to communicate the product specification and features in the most effective manner.</p>
</div>

<div class="span-6 last">
	<p>Both projects have been successful in evoking high levels of interest and engagement from the event attendees before and after the 3GSM World Congress event.  Motorola have since re commissioned United Image’s services to create a new global identity for Ajar to take the newly acquired mobile operating system into new territories.</p>
</div>


<div class="span-12 prepend-6 last clear">
	<img src="assets/images/portfolio/3gsm/web.jpg" />
</div> ]]></content>
				<pubDate>Tue, 05 May 2009 10:38:24 +0100</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/portfolio/3gsm</guid>
				<dc:creator>John Chipps-Harding</dc:creator>
				
			</item>
		
			<item>
				<title>CMPMedica</title>
				<link>http://www.unitedimage.com/en/access/portfolio/cmp</link>
				<description><![CDATA[ <div class="span-12">
	<img src="assets/images/portfolio/cmp/logos.jpg" alt="CMP Medica Logos" />
</div>

<div class="span-6 last">
	<p>CMPMedica delivers a balanced portfolio of digital, event and print journal brands that communicate to and educate a wide range of Healthcare Professionals. They provide reference data, data-rich directories, decision support solutions, electronic and online products, news and education to communities of general practitioners, specialist doctors, pharmacists, nurses and patients across 26 countries.</p>
</div>




<div class="span-6 clear">
	<p>CMPMedica approached United Image to develop a global website in which to showcase their extensive portfolio in a way that would be accessible to their audience of medical professionals.  They required an interactive portal where healthcare marketers could search for examples of the most effective media to use for their campaigns.</p>
</div>

<div class="span-18 last">
	[!PlayFLV? &id=`intro` &flvurl=`assets/video/cmp.flv` &imgurl=`assets/video/cmp.jpg` &width=`710` &height=`396`!]
</div>




<div class="span-12 clear">
	<img src="assets/images/portfolio/cmp/animation.jpg" alt="Animation" />
</div>

<div class="span-12 last">
	<img src="assets/images/portfolio/cmp/web.jpg" alt="Website on Laptop" />
	<div class="span-6">
		<p>United Image built a database for CMPMedica which was cross referenced by geographical region, audience segment, and campaign category. They created a content managed website where contributors from all over the world are able to upload and publish information in compliance with a central approval system.</p>
	</div>
	<div class="span-6 last">
		<p>The results of this project are increased traffic and use of the website, improved awareness of CMPMedica and higher levels of learning and engagement in their target audiences.</p>
	</div>
</div> ]]></description>
				<content><![CDATA[ <div class="span-12">
	<img src="assets/images/portfolio/cmp/logos.jpg" alt="CMP Medica Logos" />
</div>

<div class="span-6 last">
	<p>CMPMedica delivers a balanced portfolio of digital, event and print journal brands that communicate to and educate a wide range of Healthcare Professionals. They provide reference data, data-rich directories, decision support solutions, electronic and online products, news and education to communities of general practitioners, specialist doctors, pharmacists, nurses and patients across 26 countries.</p>
</div>




<div class="span-6 clear">
	<p>CMPMedica approached United Image to develop a global website in which to showcase their extensive portfolio in a way that would be accessible to their audience of medical professionals.  They required an interactive portal where healthcare marketers could search for examples of the most effective media to use for their campaigns.</p>
</div>

<div class="span-18 last">
	[!PlayFLV? &id=`intro` &flvurl=`assets/video/cmp.flv` &imgurl=`assets/video/cmp.jpg` &width=`710` &height=`396`!]
</div>




<div class="span-12 clear">
	<img src="assets/images/portfolio/cmp/animation.jpg" alt="Animation" />
</div>

<div class="span-12 last">
	<img src="assets/images/portfolio/cmp/web.jpg" alt="Website on Laptop" />
	<div class="span-6">
		<p>United Image built a database for CMPMedica which was cross referenced by geographical region, audience segment, and campaign category. They created a content managed website where contributors from all over the world are able to upload and publish information in compliance with a central approval system.</p>
	</div>
	<div class="span-6 last">
		<p>The results of this project are increased traffic and use of the website, improved awareness of CMPMedica and higher levels of learning and engagement in their target audiences.</p>
	</div>
</div> ]]></content>
				<pubDate>Wed, 15 Apr 2009 11:25:45 +0100</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/portfolio/cmp</guid>
				<dc:creator>John Chipps-Harding</dc:creator>
				
			</item>
		
			<item>
				<title>Pfizer</title>
				<link>http://www.unitedimage.com/en/access/portfolio/pfizer</link>
				<description><![CDATA[ <div class="span-24 last">
	<img src="assets/images/portfolio/pfizer/graphic.jpg" alt="Graphic" />
</div>



<div class="span-12">
	<img src="assets/images/portfolio/pfizer/web.jpg" alt="eLearning on Laptop" />
</div>

<div class="span-6">
	<p>Pfizer, a leading pharmaceutical company, appointed United Image to develop their Sales Force Training for Sutent&reg;. This is a new drug developed by Pfizer’s industry leading researchers used to treat advanced kidney and digestive cancers.</p>
</div>

<div class="span-6 last">
	<p>Traditionally using paper based education materials, United Image worked with Pfizer to make the transition to multimedia based training programmes, using animation and graphics to create an engaging and fully integrated e-learning platform.  Other features included an interactive glossary of medical terms and the background of the product, video resources and downloadable pdfs.</p>
</div>



<div class="span-6 prepend-6">
	<p>United Image created twelve modules of information on the therapy area and product detail.  For each module a test was produced that must be passed in order for the participant to proceed to the next.  This allowed Pfizer to measure the retention of information by the sales people at each stage of the programme and ensure that key areas of the data were absorbed.</p>
</div>

<div class="span-6 last">
	<img src="assets/images/portfolio/pfizer/palm.jpg" alt="eLearning on Mobile Device" />
</div>





<div class="span-6 prepend-6">
	<p>For their innovative and successful campaign United Image earned Pfizer’s Global Award, and were subsequently commissioned to roll out the flexible programme for a further new product launch.</p>
</div>

<div class="span-12 last">
	<img src="assets/images/portfolio/pfizer/meeting.jpg" alt="1 to 1 eLearning" />
</div> ]]></description>
				<content><![CDATA[ <div class="span-24 last">
	<img src="assets/images/portfolio/pfizer/graphic.jpg" alt="Graphic" />
</div>



<div class="span-12">
	<img src="assets/images/portfolio/pfizer/web.jpg" alt="eLearning on Laptop" />
</div>

<div class="span-6">
	<p>Pfizer, a leading pharmaceutical company, appointed United Image to develop their Sales Force Training for Sutent&reg;. This is a new drug developed by Pfizer’s industry leading researchers used to treat advanced kidney and digestive cancers.</p>
</div>

<div class="span-6 last">
	<p>Traditionally using paper based education materials, United Image worked with Pfizer to make the transition to multimedia based training programmes, using animation and graphics to create an engaging and fully integrated e-learning platform.  Other features included an interactive glossary of medical terms and the background of the product, video resources and downloadable pdfs.</p>
</div>



<div class="span-6 prepend-6">
	<p>United Image created twelve modules of information on the therapy area and product detail.  For each module a test was produced that must be passed in order for the participant to proceed to the next.  This allowed Pfizer to measure the retention of information by the sales people at each stage of the programme and ensure that key areas of the data were absorbed.</p>
</div>

<div class="span-6 last">
	<img src="assets/images/portfolio/pfizer/palm.jpg" alt="eLearning on Mobile Device" />
</div>





<div class="span-6 prepend-6">
	<p>For their innovative and successful campaign United Image earned Pfizer’s Global Award, and were subsequently commissioned to roll out the flexible programme for a further new product launch.</p>
</div>

<div class="span-12 last">
	<img src="assets/images/portfolio/pfizer/meeting.jpg" alt="1 to 1 eLearning" />
</div> ]]></content>
				<pubDate>Wed, 15 Apr 2009 11:02:44 +0100</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/portfolio/pfizer</guid>
				<dc:creator>John Chipps-Harding</dc:creator>
				
			</item>
		
			<item>
				<title>Boehringer Ingelheim</title>
				<link>http://www.unitedimage.com/en/access/portfolio/fusemedica</link>
				<description><![CDATA[ <div class="span-12"><img src="assets/images/portfolio/fusemedica/logos.jpg" alt="Logos" /> </div>
<div class="span-12 last"><img src="assets/images/portfolio/fusemedica/web.jpg" alt="Website on Laptop" /> </div>
<div class="span-18">[!PlayFLV? &amp;id=`intro` &amp;flvurl=`assets/video/fusemedica.flv` &amp;imgurl=`assets/video/fusemedica.jpg` &amp;width=`710` &amp;height=`396`!] </div>
<div class="span-6 last">
<p>United Image was approached by the corporate communications team at Boehringer Ingelheim, a leading pharmaceutical company, to help address their business challenges around keeping on top of the latest news in the media.&nbsp; Boehringer Ingelheim appointed United Image to create a commercially viable concept to allow their internal stakeholders to take advantage of new digital technologies to assist their daily work.</p>
<p>United Image consulted with Boehringer Ingelheim to create Fusemedica, an independently branded online application which uses the latest online web technology to capture and manage industry specific RSS feeds from various publications and medical sources, with one united user interface to stay up to date with industry news and events.</p>
</div>
<div class="span-12"><img src="assets/images/portfolio/fusemedica/window.jpg" alt="FuseMedica Tab and Articles" /> </div>
<div class="span-12 last"><img src="assets/images/portfolio/fusemedica/feed_direct.jpg" alt="FuseMedica Feed Directory" />
<div class="span-6">
<p>The user can develop their own online library of relevant healthcare content when researching a subject, or monitor the news from specific publication sources. A search function was designed to filter by content, date or source, with the capability to add favourites, customise and suggest new feeds, and save personal settings. The result is a very sophisticated and refined personal experience.</p>
</div>
<div class="span-6 last">
<p>The website is available by invitation only, allowing Boehringer Ingelheim to introduce the website in small groups or as one-to-ones. They have also been able to share the benefit of Fusemedica with industry opinion leaders and medical journalists conducting research, which means Boehringer has been able to maintain and gain closer relationships with key stakeholders.</p>
</div>
</div> ]]></description>
				<content><![CDATA[ <div class="span-12"><img src="assets/images/portfolio/fusemedica/logos.jpg" alt="Logos" /> </div>
<div class="span-12 last"><img src="assets/images/portfolio/fusemedica/web.jpg" alt="Website on Laptop" /> </div>
<div class="span-18">[!PlayFLV? &amp;id=`intro` &amp;flvurl=`assets/video/fusemedica.flv` &amp;imgurl=`assets/video/fusemedica.jpg` &amp;width=`710` &amp;height=`396`!] </div>
<div class="span-6 last">
<p>United Image was approached by the corporate communications team at Boehringer Ingelheim, a leading pharmaceutical company, to help address their business challenges around keeping on top of the latest news in the media.&nbsp; Boehringer Ingelheim appointed United Image to create a commercially viable concept to allow their internal stakeholders to take advantage of new digital technologies to assist their daily work.</p>
<p>United Image consulted with Boehringer Ingelheim to create Fusemedica, an independently branded online application which uses the latest online web technology to capture and manage industry specific RSS feeds from various publications and medical sources, with one united user interface to stay up to date with industry news and events.</p>
</div>
<div class="span-12"><img src="assets/images/portfolio/fusemedica/window.jpg" alt="FuseMedica Tab and Articles" /> </div>
<div class="span-12 last"><img src="assets/images/portfolio/fusemedica/feed_direct.jpg" alt="FuseMedica Feed Directory" />
<div class="span-6">
<p>The user can develop their own online library of relevant healthcare content when researching a subject, or monitor the news from specific publication sources. A search function was designed to filter by content, date or source, with the capability to add favourites, customise and suggest new feeds, and save personal settings. The result is a very sophisticated and refined personal experience.</p>
</div>
<div class="span-6 last">
<p>The website is available by invitation only, allowing Boehringer Ingelheim to introduce the website in small groups or as one-to-ones. They have also been able to share the benefit of Fusemedica with industry opinion leaders and medical journalists conducting research, which means Boehringer has been able to maintain and gain closer relationships with key stakeholders.</p>
</div>
</div> ]]></content>
				<pubDate>Wed, 15 Apr 2009 10:56:34 +0100</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/portfolio/fusemedica</guid>
				<dc:creator>John Chipps-Harding</dc:creator>
				
			</item>
		
			<item>
				<title>Commsquare</title>
				<link>http://www.unitedimage.com/en/access/portfolio/commsquare</link>
				<description><![CDATA[ <div class="span-12">
	<div class="span-12 last"><img src="assets/images/portfolio/commsquare/collateral.jpg" alt="Collateral" /></div>
	<div class="span-6 prepend-6 last"><p>United Image worked with Commsquare to gain a deep insight into the technology services to telecoms industry, and an understanding of the mobile operator networks infrastructure and how their technical systems and processes operate, in order to communicate their proposition to a non technical management audience.</p></div>
	<div class="span-12 last"><img src="assets/images/portfolio/commsquare/tshirts.jpg" alt="T-Shirts" /><img src="assets/images/portfolio/commsquare/inserts.jpg" alt="Inserts" /></div>
</div>



<div class="span-12 last">
	<div class="span-12 last"><img src="assets/images/portfolio/commsquare/icons.jpg" alt="Icons" /></div>
	<div class="span-6 append-6 last"><p>Commsquare, a technical consultancy specialising in optimising mobile networks such as Orange, Vodafone and T-mobile, appointed United Image to create a new corporate identity to facilitate engagement with high end clients and switch perception of their proposition from that of technical engineering, to a consultancy led organisation.</p></div>
	<div class="span-12 last"><img src="assets/images/portfolio/commsquare/web.jpg" alt="Website on Laptop" /></div>
	<div class="span-6 append-6 last"><p>United Image created a benchmark brand for Commsquare incorporating logomark and brand icons which represent their philosophy and key benefit for their clients and end users, of maximising network availability and signal strength and ultimately providing a better customer experience.</p><p>The brand was manifested through the creation of a corporate website, literature, sales collateral, data sheets and apparel.</p></div>
</div> ]]></description>
				<content><![CDATA[ <div class="span-12">
	<div class="span-12 last"><img src="assets/images/portfolio/commsquare/collateral.jpg" alt="Collateral" /></div>
	<div class="span-6 prepend-6 last"><p>United Image worked with Commsquare to gain a deep insight into the technology services to telecoms industry, and an understanding of the mobile operator networks infrastructure and how their technical systems and processes operate, in order to communicate their proposition to a non technical management audience.</p></div>
	<div class="span-12 last"><img src="assets/images/portfolio/commsquare/tshirts.jpg" alt="T-Shirts" /><img src="assets/images/portfolio/commsquare/inserts.jpg" alt="Inserts" /></div>
</div>



<div class="span-12 last">
	<div class="span-12 last"><img src="assets/images/portfolio/commsquare/icons.jpg" alt="Icons" /></div>
	<div class="span-6 append-6 last"><p>Commsquare, a technical consultancy specialising in optimising mobile networks such as Orange, Vodafone and T-mobile, appointed United Image to create a new corporate identity to facilitate engagement with high end clients and switch perception of their proposition from that of technical engineering, to a consultancy led organisation.</p></div>
	<div class="span-12 last"><img src="assets/images/portfolio/commsquare/web.jpg" alt="Website on Laptop" /></div>
	<div class="span-6 append-6 last"><p>United Image created a benchmark brand for Commsquare incorporating logomark and brand icons which represent their philosophy and key benefit for their clients and end users, of maximising network availability and signal strength and ultimately providing a better customer experience.</p><p>The brand was manifested through the creation of a corporate website, literature, sales collateral, data sheets and apparel.</p></div>
</div> ]]></content>
				<pubDate>Tue, 24 Mar 2009 14:53:44 +0000</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/portfolio/commsquare</guid>
				<dc:creator>John Chipps-Harding</dc:creator>
				
			</item>
		
			<item>
				<title>Panasonic</title>
				<link>http://www.unitedimage.com/en/access/portfolio/pboxe</link>
				<description><![CDATA[ <div class="span-24 last"><img src="assets/images/portfolio/pboxe/characters.jpg" alt="Cartoon Characters" /></div>


<div class="span-6">
	<p>Panasonic, a worldwide leader in the development and manufacture of mobile communications products, appointed United Image to create Panasonic Box, their mobile phone online portal to provide users with media content, applications and support for their handsets.  The portal needed to be available on traditional internet and also to translate across a wide range of mobile handsets, from entry level to high spec devices.</p>
</div>

<div class="span-6">
	<p>With a global version of Panasonic Box already operating in Japan, United Image were asked to address the brand and work with the Panasonic engineering and technology teams to create an architecture and identity that would translate to and engage with a European localised market, and also address how it would be personalised and tailored to individual devices.</p>
</div>

<div class="span-12 last">
	<img src="assets/images/portfolio/pboxe/logos.jpg" alt="Logo" />
</div>




<div class="span-12 clear">
	<img src="assets/images/portfolio/pboxe/packaging.jpg" alt="Packaging" />
</div>

<div class="span-12 last">
	<img src="assets/images/portfolio/pboxe/web.jpg" alt="Website on Laptop" />
</div>



<div class="span-18">
	<img src="assets/images/portfolio/pboxe/wallpapers.jpg" alt="Wallpapers" />
</div>

<div class="span-6 last">
	<p>United Image designed a new user interface for the portal to engage the consumer at their point of interaction with the service.  The new identity and look and feel was applied to a range of communications, in-store promotions, and advertising campaigns.</p>

	<p>Following the success of this complex design project, Panasonic have continued to work in partnership with United Image, commissioning them for further projects such as the pan-European VS3 
launch campaign.</p>
</div> ]]></description>
				<content><![CDATA[ <div class="span-24 last"><img src="assets/images/portfolio/pboxe/characters.jpg" alt="Cartoon Characters" /></div>


<div class="span-6">
	<p>Panasonic, a worldwide leader in the development and manufacture of mobile communications products, appointed United Image to create Panasonic Box, their mobile phone online portal to provide users with media content, applications and support for their handsets.  The portal needed to be available on traditional internet and also to translate across a wide range of mobile handsets, from entry level to high spec devices.</p>
</div>

<div class="span-6">
	<p>With a global version of Panasonic Box already operating in Japan, United Image were asked to address the brand and work with the Panasonic engineering and technology teams to create an architecture and identity that would translate to and engage with a European localised market, and also address how it would be personalised and tailored to individual devices.</p>
</div>

<div class="span-12 last">
	<img src="assets/images/portfolio/pboxe/logos.jpg" alt="Logo" />
</div>




<div class="span-12 clear">
	<img src="assets/images/portfolio/pboxe/packaging.jpg" alt="Packaging" />
</div>

<div class="span-12 last">
	<img src="assets/images/portfolio/pboxe/web.jpg" alt="Website on Laptop" />
</div>



<div class="span-18">
	<img src="assets/images/portfolio/pboxe/wallpapers.jpg" alt="Wallpapers" />
</div>

<div class="span-6 last">
	<p>United Image designed a new user interface for the portal to engage the consumer at their point of interaction with the service.  The new identity and look and feel was applied to a range of communications, in-store promotions, and advertising campaigns.</p>

	<p>Following the success of this complex design project, Panasonic have continued to work in partnership with United Image, commissioning them for further projects such as the pan-European VS3 
launch campaign.</p>
</div> ]]></content>
				<pubDate>Tue, 24 Mar 2009 14:34:00 +0000</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/portfolio/pboxe</guid>
				<dc:creator>John Chipps-Harding</dc:creator>
				
			</item>
		
			<item>
				<title>Panasonic</title>
				<link>http://www.unitedimage.com/en/access/portfolio/vs6</link>
				<description><![CDATA[ <div class="span-12">[!PlayFLV? &amp;id=`ads` &amp;flvurl=`assets/video/vs6_02.flv` &amp;imgurl=`assets/video/vs6_02.jpg` &amp;width=`470` &amp;height=`270`!]</div>
<div class="span-6">
<p>Panasonic Mobile Europe appointed United Image to create an integrated print and digital advertising campaign to promote its innovative VS6 mobile phone.</p>
<p>Panasonic wanted the campaign to highlight the phone&rsquo;s unique 16-million colour, high-resolution screen and its inclusion of a pre-installed version of Sega&rsquo;s console classic game, Sonic The Hedgehog.</p>
</div>
<div class="span-6 last"><img src="assets/images/portfolio/vs6/sonic.jpg" alt="Sonic the Hedgehog holding a VS6 Mobile Phone" /></div>
<div class="span-12"><img src="assets/images/portfolio/vs6/girl.jpg" alt="Campaign Style" /></div>
<div class="span-12 last"><img src="assets/images/portfolio/vs6/phones.jpg" alt="VS6 Phones" /></div>
<div class="span-12"><img src="assets/images/portfolio/vs6/magazine.jpg" alt="Magazine of VS6 Advertisement" /></div>
<div class="span-6 append-6 last">
<p>The digital campaign ran on the high visibility MSN.com portal network, targeting a youth audience via the gaming and mobile channels. Animated &ldquo;Pointroll&rdquo; banners were created in-house, which encouraged consumers to engage with the brand. Then, when a mouse was rolled over the banner, additional interactive content about the phone&rsquo;s features, including details of where it could be purchased, was streamed.</p>
</div>
<div class="span-12"><img src="assets/images/portfolio/vs6/ads.jpg" alt="Online Banner Advertising" /></div>
<div class="span-6">
<p>The campaign metrics achieved over four million impressions with highly impressive brand interaction rates per user, resulting in United Image being presented with a coveted Beanie Award.</p>
</div>
<div class="span-6 last"><img src="assets/images/portfolio/vs6/beanie.jpg" alt="PointRoll Beanie Award" /></div> ]]></description>
				<content><![CDATA[ <div class="span-12">[!PlayFLV? &amp;id=`ads` &amp;flvurl=`assets/video/vs6_02.flv` &amp;imgurl=`assets/video/vs6_02.jpg` &amp;width=`470` &amp;height=`270`!]</div>
<div class="span-6">
<p>Panasonic Mobile Europe appointed United Image to create an integrated print and digital advertising campaign to promote its innovative VS6 mobile phone.</p>
<p>Panasonic wanted the campaign to highlight the phone&rsquo;s unique 16-million colour, high-resolution screen and its inclusion of a pre-installed version of Sega&rsquo;s console classic game, Sonic The Hedgehog.</p>
</div>
<div class="span-6 last"><img src="assets/images/portfolio/vs6/sonic.jpg" alt="Sonic the Hedgehog holding a VS6 Mobile Phone" /></div>
<div class="span-12"><img src="assets/images/portfolio/vs6/girl.jpg" alt="Campaign Style" /></div>
<div class="span-12 last"><img src="assets/images/portfolio/vs6/phones.jpg" alt="VS6 Phones" /></div>
<div class="span-12"><img src="assets/images/portfolio/vs6/magazine.jpg" alt="Magazine of VS6 Advertisement" /></div>
<div class="span-6 append-6 last">
<p>The digital campaign ran on the high visibility MSN.com portal network, targeting a youth audience via the gaming and mobile channels. Animated &ldquo;Pointroll&rdquo; banners were created in-house, which encouraged consumers to engage with the brand. Then, when a mouse was rolled over the banner, additional interactive content about the phone&rsquo;s features, including details of where it could be purchased, was streamed.</p>
</div>
<div class="span-12"><img src="assets/images/portfolio/vs6/ads.jpg" alt="Online Banner Advertising" /></div>
<div class="span-6">
<p>The campaign metrics achieved over four million impressions with highly impressive brand interaction rates per user, resulting in United Image being presented with a coveted Beanie Award.</p>
</div>
<div class="span-6 last"><img src="assets/images/portfolio/vs6/beanie.jpg" alt="PointRoll Beanie Award" /></div> ]]></content>
				<pubDate>Fri, 13 Mar 2009 09:33:48 +0000</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/portfolio/vs6</guid>
				<dc:creator>Jonathan Pink</dc:creator>
				
			</item>
		
			<item>
				<title>Panasonic</title>
				<link>http://www.unitedimage.com/en/access/portfolio/vs3</link>
				<description><![CDATA[ <div class="span-12 append-12 last">[!PlayFLV? &amp;id=`intro` &amp;autoplay=`true` &amp;flvurl=`assets/video/vs3_intro.flv` &amp;imgurl=`assets/video/vs3_intro.jpg` &amp;width=`470` &amp;height=`270`!] </div>
<div class="span-6">
<p>Panasonic, a worldwide leader in the development and manufacture of mobile communications products, appointed United Image to create a pan-European campaign to launch their VS3 mobile phone across Europe, aimed towards 18-30 year old consumers.</p>
</div>
<div class="span-6">
<p>United Image created a concept for an innovative and integrated campaign which placed digital online entertainment at the centre of the mix by introducing a bespoke online gaming competition to win the new product. Panasonic would benefit from receiving comprehensive campaign tracking and consumer database development to assist their marketing team in project success analysis and future strategy development.</p>
</div>
<div class="span-6">
<p>United Image delivered brand development, campaign photography (lifestyle and product images), an interactive online game with 'leaderboard' scoring system and &lsquo;challenge-a-friend&rsquo; function, retail placement with Vodafone for cross-branded in-store product literature and video animations, creation of mobile phone download &lsquo;bonus&rsquo; content, and a trade marketing press kit.</p>
</div>
<div class="span-6 last">
<p>By driving over 100,000 consumers a month to the interactive website by viral tactics, in-store retail promotions and search engine marketing and no paid for advertising, the successful campaign which was launched in 40 countries across Europe and Scandinavia in multiple languages, led to physical product sales outstripping planned product supply in key markets.</p>
</div>
<div class="span-24 last"><img src="assets/images/portfolio/vs3/shoot.jpg" alt="Photo Shoot" /> </div>
<div class="span-24 last"><img src="assets/images/portfolio/vs3/cartoon.jpg" alt="Cartoon, Game and Website" /> </div>
<div class="span-24 last">[!PlayFLV? &amp;id=`website` &amp;flvurl=`assets/video/vs3_site.flv` &amp;imgurl=`assets/video/vs3_intro.jpg` &amp;width=`710` &amp;height=`396`!] </div>
<div class="span-24 last"><img src="assets/images/portfolio/vs3/plasma.jpg" alt="In-Store Video" /> </div>
<div class="span-12"><img src="assets/images/portfolio/vs3/shop.jpg" alt="Vodafone Store with VS3 Product Branding" /> </div>
<div class="span-12 last"><img src="assets/images/portfolio/vs3/print.jpg" alt="Printed items for the Panasonic VS3" /> </div> ]]></description>
				<content><![CDATA[ <div class="span-12 append-12 last">[!PlayFLV? &amp;id=`intro` &amp;autoplay=`true` &amp;flvurl=`assets/video/vs3_intro.flv` &amp;imgurl=`assets/video/vs3_intro.jpg` &amp;width=`470` &amp;height=`270`!] </div>
<div class="span-6">
<p>Panasonic, a worldwide leader in the development and manufacture of mobile communications products, appointed United Image to create a pan-European campaign to launch their VS3 mobile phone across Europe, aimed towards 18-30 year old consumers.</p>
</div>
<div class="span-6">
<p>United Image created a concept for an innovative and integrated campaign which placed digital online entertainment at the centre of the mix by introducing a bespoke online gaming competition to win the new product. Panasonic would benefit from receiving comprehensive campaign tracking and consumer database development to assist their marketing team in project success analysis and future strategy development.</p>
</div>
<div class="span-6">
<p>United Image delivered brand development, campaign photography (lifestyle and product images), an interactive online game with 'leaderboard' scoring system and &lsquo;challenge-a-friend&rsquo; function, retail placement with Vodafone for cross-branded in-store product literature and video animations, creation of mobile phone download &lsquo;bonus&rsquo; content, and a trade marketing press kit.</p>
</div>
<div class="span-6 last">
<p>By driving over 100,000 consumers a month to the interactive website by viral tactics, in-store retail promotions and search engine marketing and no paid for advertising, the successful campaign which was launched in 40 countries across Europe and Scandinavia in multiple languages, led to physical product sales outstripping planned product supply in key markets.</p>
</div>
<div class="span-24 last"><img src="assets/images/portfolio/vs3/shoot.jpg" alt="Photo Shoot" /> </div>
<div class="span-24 last"><img src="assets/images/portfolio/vs3/cartoon.jpg" alt="Cartoon, Game and Website" /> </div>
<div class="span-24 last">[!PlayFLV? &amp;id=`website` &amp;flvurl=`assets/video/vs3_site.flv` &amp;imgurl=`assets/video/vs3_intro.jpg` &amp;width=`710` &amp;height=`396`!] </div>
<div class="span-24 last"><img src="assets/images/portfolio/vs3/plasma.jpg" alt="In-Store Video" /> </div>
<div class="span-12"><img src="assets/images/portfolio/vs3/shop.jpg" alt="Vodafone Store with VS3 Product Branding" /> </div>
<div class="span-12 last"><img src="assets/images/portfolio/vs3/print.jpg" alt="Printed items for the Panasonic VS3" /> </div> ]]></content>
				<pubDate>Fri, 13 Mar 2009 09:33:44 +0000</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/portfolio/vs3</guid>
				<dc:creator>Jonathan Pink</dc:creator>
				
			</item>
		
			<item>
				<title>HTC</title>
				<link>http://www.unitedimage.com/en/access/portfolio/htc</link>
				<description><![CDATA[ <div class="span-18">[!PlayFLV? &amp;id=`intro` &amp;flvurl=`assets/video/htc_01.flv` &amp;imgurl=`assets/video/htc_01.jpg` &amp;width=`710` &amp;height=`396`!]</div>
<div class="span-6 last">
<p>HTC, one of the fastest-growing companies in the mobile sector, produce powerful handsets that continually push the boundaries of innovation to provide true mobile freedom. They appointed United Image to help drive their first launch out to market as their own branded product range.</p>
</div>
<div class="span-6 prepend-6 clear">
<p>Founded in 1997, HTC established unique partnerships with key mobile brands and made its name as the company behind many of the most popular operator branded devices on the market. In 2006, HTC made the leap to bring products to market under their own brand by launching a range of Windows Mobile powered phones. </p>
<p>United Image designed a series of online interactive advertisements from creative to implementation. These were launched across a multitude of technology related sites and business focused online portals to boost the HTC brand profile across their target demographic.</p>
</div>
<div class="span-12 last"><img src="assets/images/portfolio/htc/laptop.jpg" alt="" /></div>
<div class="span-12"><img src="assets/images/portfolio/htc/ads_01.jpg" alt="" /></div>
<div class="span-6">
<p>Through a careful process United Image managed the pan-European press advertising campaign to construct a presence of the HTC brand in European markets. Aimed at a global business audience, the extensive campaign was rolled out into more than 40 publications, including airline magazines, in multiple languages and countries. </p>
</div>
<div class="span-6 last"><img src="assets/images/portfolio/htc/ad_00.jpg" alt="" /></div> ]]></description>
				<content><![CDATA[ <div class="span-18">[!PlayFLV? &amp;id=`intro` &amp;flvurl=`assets/video/htc_01.flv` &amp;imgurl=`assets/video/htc_01.jpg` &amp;width=`710` &amp;height=`396`!]</div>
<div class="span-6 last">
<p>HTC, one of the fastest-growing companies in the mobile sector, produce powerful handsets that continually push the boundaries of innovation to provide true mobile freedom. They appointed United Image to help drive their first launch out to market as their own branded product range.</p>
</div>
<div class="span-6 prepend-6 clear">
<p>Founded in 1997, HTC established unique partnerships with key mobile brands and made its name as the company behind many of the most popular operator branded devices on the market. In 2006, HTC made the leap to bring products to market under their own brand by launching a range of Windows Mobile powered phones. </p>
<p>United Image designed a series of online interactive advertisements from creative to implementation. These were launched across a multitude of technology related sites and business focused online portals to boost the HTC brand profile across their target demographic.</p>
</div>
<div class="span-12 last"><img src="assets/images/portfolio/htc/laptop.jpg" alt="" /></div>
<div class="span-12"><img src="assets/images/portfolio/htc/ads_01.jpg" alt="" /></div>
<div class="span-6">
<p>Through a careful process United Image managed the pan-European press advertising campaign to construct a presence of the HTC brand in European markets. Aimed at a global business audience, the extensive campaign was rolled out into more than 40 publications, including airline magazines, in multiple languages and countries. </p>
</div>
<div class="span-6 last"><img src="assets/images/portfolio/htc/ad_00.jpg" alt="" /></div> ]]></content>
				<pubDate>Fri, 13 Mar 2009 09:32:33 +0000</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/portfolio/htc</guid>
				<dc:creator>Jonathan Pink</dc:creator>
				
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			<item>
				<title>CDwalltile</title>
				<link>http://www.unitedimage.com/en/access/portfolio/cdwalltile</link>
				<description><![CDATA[ <div class="span-18"><img src="assets/images/portfolio/cdwalltile/shoot.jpg" alt="Photoshoot" /></div>
<div class="span-6 last">
<p>CDwalltile Europe is the exclusive distributor of CDwalltile decorative frames in Europe. The innovative concept enables customers to display CD jewel cases on the wall in frames of their own design. CDwalltile incorporates a patent-pending design engineered for a combination of aesthetics and practicality, which allows customers to accent rooms while keeping discs handy for use.</p>
</div>
<div class="span-12">
<div class="span-6 prepend-6 last">
<p>The CDwalltile product had already launched in the USA, and United Image were appointed to create a brand identity, advertising campaign and e-commerce shop that could effectively engage new markets in the UK and European regions. </p>
</div>
<div class="span-12 last"><img src="assets/images/portfolio/cdwalltile/spreads.jpg" alt="Press Advertising" /></div>
<div class="span-6 prepend-6 last">
<p>United Image conducted creative research which indicated that the primary demographics in Europe for the product would be youth markets including teenagers, university students, and young music fans. The brand was designed to engage with these audiences using contemporary imagery, a straight-talking tone of voice, and an unusual personality.</p>
<p>From this insight, United Image delivered CDwalltile a full brand consultancy, market proposition and brand values and brand identity design, which manifested through product packaging, corporate literature, a national press and online advertising campaign, online Ecommerce shop, retail guide, and trade exhibition design. </p>
</div>
</div>
<div class="span-12 last">
<div class="span-12 last"><img src="assets/images/portfolio/cdwalltile/packaging.jpg" alt="Product Packaging" /></div>
<div class="span-12 last"><img src="assets/images/portfolio/cdwalltile/exhibit.jpg" alt="Exhibition Stand" /></div>
<div class="span-12 last"><img src="assets/images/portfolio/cdwalltile/images.jpg" alt="Images for Campaign" /></div>
</div> ]]></description>
				<content><![CDATA[ <div class="span-18"><img src="assets/images/portfolio/cdwalltile/shoot.jpg" alt="Photoshoot" /></div>
<div class="span-6 last">
<p>CDwalltile Europe is the exclusive distributor of CDwalltile decorative frames in Europe. The innovative concept enables customers to display CD jewel cases on the wall in frames of their own design. CDwalltile incorporates a patent-pending design engineered for a combination of aesthetics and practicality, which allows customers to accent rooms while keeping discs handy for use.</p>
</div>
<div class="span-12">
<div class="span-6 prepend-6 last">
<p>The CDwalltile product had already launched in the USA, and United Image were appointed to create a brand identity, advertising campaign and e-commerce shop that could effectively engage new markets in the UK and European regions. </p>
</div>
<div class="span-12 last"><img src="assets/images/portfolio/cdwalltile/spreads.jpg" alt="Press Advertising" /></div>
<div class="span-6 prepend-6 last">
<p>United Image conducted creative research which indicated that the primary demographics in Europe for the product would be youth markets including teenagers, university students, and young music fans. The brand was designed to engage with these audiences using contemporary imagery, a straight-talking tone of voice, and an unusual personality.</p>
<p>From this insight, United Image delivered CDwalltile a full brand consultancy, market proposition and brand values and brand identity design, which manifested through product packaging, corporate literature, a national press and online advertising campaign, online Ecommerce shop, retail guide, and trade exhibition design. </p>
</div>
</div>
<div class="span-12 last">
<div class="span-12 last"><img src="assets/images/portfolio/cdwalltile/packaging.jpg" alt="Product Packaging" /></div>
<div class="span-12 last"><img src="assets/images/portfolio/cdwalltile/exhibit.jpg" alt="Exhibition Stand" /></div>
<div class="span-12 last"><img src="assets/images/portfolio/cdwalltile/images.jpg" alt="Images for Campaign" /></div>
</div> ]]></content>
				<pubDate>Fri, 13 Mar 2009 09:32:30 +0000</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/portfolio/cdwalltile</guid>
				<dc:creator>Jonathan Pink</dc:creator>
				
			</item>
		
			<item>
				<title>StreamCity</title>
				<link>http://www.unitedimage.com/en/access/portfolio/streamcity</link>
				<description><![CDATA[ <div class="span-12"><img src="assets/images/portfolio/streamcity/collateral.jpg" alt="Collateral" /></div>
<div class="span-12 last"><img src="assets/images/portfolio/streamcity/comparison.gif" alt="New and Old Brand Comparison" /></div>
<div class="span-6 prepend-6 clear">
<p>StreamCity, a successful video production company who specialised in creating online corporate videos, approached United Image to discuss their growth strategy. They appointed United Image to redesign the company's corporate identity to support&nbsp;planned expansion into new markets.</p>
<p>United Image needed to develop a new identity and offering, with the objectives of helping StreamCity to achieve significant new business for their existing services, and also to successfully introduce their online video software applications across the UK and European markets. United Image consulted with StreamCity to define their brand values, market proposition and target markets. </p>
</div>
<div class="span-12 last"><img src="assets/images/portfolio/streamcity/web.jpg" alt="Website on Laptop" /></div>
<div class="span-24 last"><img src="assets/images/portfolio/streamcity/tshirts.jpg" alt="StreamCity T-Shirts" /></div>
<div class="span-12"><img src="assets/images/portfolio/streamcity/exhibit.jpg" alt="Exhibition" /></div>
<div class="span-12 last">
<div class="span-6">
<p>The existing identity was upgraded in terms of visual direction, tone of voice and application, to communicate more effectively with the desired demographics. A brand system was developed by United Image, to bring cohesion between the new identity and StreamCity's individual products. The benchmark brand was manifested in corporate and product literature, exhibitions, communications and the website. </p>
</div>
<div class="span-6 last">
<p>In the first months since launching the new identity, StreamCity have increased their brand awareness within the market and industry, and have seen measurable benefits with new business wins from a range of clients.</p>
</div>
<div class="span-6"><img src="assets/images/portfolio/streamcity/magic.jpg" alt="Magic Brand" /></div>
</div> ]]></description>
				<content><![CDATA[ <div class="span-12"><img src="assets/images/portfolio/streamcity/collateral.jpg" alt="Collateral" /></div>
<div class="span-12 last"><img src="assets/images/portfolio/streamcity/comparison.gif" alt="New and Old Brand Comparison" /></div>
<div class="span-6 prepend-6 clear">
<p>StreamCity, a successful video production company who specialised in creating online corporate videos, approached United Image to discuss their growth strategy. They appointed United Image to redesign the company's corporate identity to support&nbsp;planned expansion into new markets.</p>
<p>United Image needed to develop a new identity and offering, with the objectives of helping StreamCity to achieve significant new business for their existing services, and also to successfully introduce their online video software applications across the UK and European markets. United Image consulted with StreamCity to define their brand values, market proposition and target markets. </p>
</div>
<div class="span-12 last"><img src="assets/images/portfolio/streamcity/web.jpg" alt="Website on Laptop" /></div>
<div class="span-24 last"><img src="assets/images/portfolio/streamcity/tshirts.jpg" alt="StreamCity T-Shirts" /></div>
<div class="span-12"><img src="assets/images/portfolio/streamcity/exhibit.jpg" alt="Exhibition" /></div>
<div class="span-12 last">
<div class="span-6">
<p>The existing identity was upgraded in terms of visual direction, tone of voice and application, to communicate more effectively with the desired demographics. A brand system was developed by United Image, to bring cohesion between the new identity and StreamCity's individual products. The benchmark brand was manifested in corporate and product literature, exhibitions, communications and the website. </p>
</div>
<div class="span-6 last">
<p>In the first months since launching the new identity, StreamCity have increased their brand awareness within the market and industry, and have seen measurable benefits with new business wins from a range of clients.</p>
</div>
<div class="span-6"><img src="assets/images/portfolio/streamcity/magic.jpg" alt="Magic Brand" /></div>
</div> ]]></content>
				<pubDate>Fri, 13 Mar 2009 09:31:16 +0000</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/portfolio/streamcity</guid>
				<dc:creator>Jonathan Pink</dc:creator>
				
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				<title>Premier Group</title>
				<link>http://www.unitedimage.com/en/access/portfolio/premier</link>
				<description><![CDATA[ <div class="span-6">
<p>Premier Group Recruitment, a specialist technology recruitment company, appointed United Image to undertake a brand audit and then carry out a comprehensive brand overhaul and re-launch.</p>
</div>
<div class="span-6">
<p>Premier Group had grown the business but now needed to develop a brand and reputation to allow it to compete with more established corporations in its sector. Premier had been finding it extremely difficult to open doors with larger technology based organisations that it is keen to work with, while staff spent considerable time cold calling in an attempt to break down doors and arrange introductory meetings.</p>
</div>
<div class="span-12 last"><img src="assets/images/portfolio/premier/floor.jpg" alt="Company Collateral on Wood Floor" /></div>
<div class="span-6 prepend-6">
<p>The audit of the Premier Group brand came to an overwhelming conclusion: in a highly competitive market its existing brand presence poorly defined its area of operation, did not stand out or reflect the professional service offered to its clients.</p>
<p>United Image created a Benchmark Brand, which clearly reflected Premier Group&rsquo;s core offering. United Image then ensured that all of its collateral communicated and reflected what the company does and the sectors in which it operates, in a unique and engaging manner.</p>
<p>United Image continues to work with Premier Group in partnership to help grow the business.</p>
</div>
<div class="span-12 last"><img src="assets/images/portfolio/premier/web.jpg" alt="Website on Laptop" /></div>
<div class="span-6 clear"><img src="assets/images/portfolio/premier/iphone.jpg" alt="iPhone" /></div>
<div class="span-18 last"><img src="assets/images/portfolio/premier/printed.jpg" alt="Printed Collateral" /></div>
<div class="span-24 last"><img src="assets/images/portfolio/premier/chairs.jpg" alt="Graphic Design of Chairs" /></div> ]]></description>
				<content><![CDATA[ <div class="span-6">
<p>Premier Group Recruitment, a specialist technology recruitment company, appointed United Image to undertake a brand audit and then carry out a comprehensive brand overhaul and re-launch.</p>
</div>
<div class="span-6">
<p>Premier Group had grown the business but now needed to develop a brand and reputation to allow it to compete with more established corporations in its sector. Premier had been finding it extremely difficult to open doors with larger technology based organisations that it is keen to work with, while staff spent considerable time cold calling in an attempt to break down doors and arrange introductory meetings.</p>
</div>
<div class="span-12 last"><img src="assets/images/portfolio/premier/floor.jpg" alt="Company Collateral on Wood Floor" /></div>
<div class="span-6 prepend-6">
<p>The audit of the Premier Group brand came to an overwhelming conclusion: in a highly competitive market its existing brand presence poorly defined its area of operation, did not stand out or reflect the professional service offered to its clients.</p>
<p>United Image created a Benchmark Brand, which clearly reflected Premier Group&rsquo;s core offering. United Image then ensured that all of its collateral communicated and reflected what the company does and the sectors in which it operates, in a unique and engaging manner.</p>
<p>United Image continues to work with Premier Group in partnership to help grow the business.</p>
</div>
<div class="span-12 last"><img src="assets/images/portfolio/premier/web.jpg" alt="Website on Laptop" /></div>
<div class="span-6 clear"><img src="assets/images/portfolio/premier/iphone.jpg" alt="iPhone" /></div>
<div class="span-18 last"><img src="assets/images/portfolio/premier/printed.jpg" alt="Printed Collateral" /></div>
<div class="span-24 last"><img src="assets/images/portfolio/premier/chairs.jpg" alt="Graphic Design of Chairs" /></div> ]]></content>
				<pubDate>Fri, 13 Mar 2009 09:31:12 +0000</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/portfolio/premier</guid>
				<dc:creator>Jonathan Pink</dc:creator>
				
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			<item>
				<title>Boehringer Ingelheim</title>
				<link>http://www.unitedimage.com/en/access/portfolio/spiriva</link>
				<description><![CDATA[ <div class="span-12">
<div class="span-12 last"><img src="assets/images/portfolio/spiriva/guide.jpg" alt="Guide" /></div>
<div class="span-6 last">
<p>United Image created a digital art gallery experience. While listening to an MP3 audio track in a modern enironment, sales reps were encouraged to interact with a series of displays. Each display looked at different aspects of COPD, its impact on patients, doctors&rsquo; views and how Spiriva could genuinely improve patient&rsquo;s lives.</p>
</div>
<div class="span-6 clear"><img src="assets/images/portfolio/spiriva/wayfinding.jpg" alt="Wayfinding" /></div>
<div class="span-6 last"><img src="assets/images/portfolio/spiriva/icons.jpg" alt="Icons" /></div>
</div>
<div class="span-12 last">
<div class="span-6">
<p>Once a year, Boehringer Ingelheim, a pharmaceuticals company, arranges an international event where a series of seminars and tutorials updates its salesforce on the latest product developments and sales targets.</p>
</div>
<div class="span-6 last">
<p>Spiriva is a key Boehringer product that relives pain and discomfort for patients with COPD (lung damage caused by smoking). Bohringer needed to motivate its salesforce to hit ambitious growth targets by&nbsp;providing an engaging format on a range of complex issues, designed to help change doctors&rsquo; negative perceptions of patients with COPD and thus influence prescribing habits.</p>
</div>
<div class="span-12 last"><img src="assets/images/portfolio/spiriva/floorplan.jpg" alt="Floorplan" /></div>
<div class="span-6 last">
<p>United Image was responsible for the planning, design, gallery displays and medical content. The gallery experience was a huge success with seasoned, thick-skinned sales reps communicating that the innovative experience had been extremely positive and that they felt motivated and well informed as a result.</p>
</div>
<div class="span-12 last"><img src="assets/images/portfolio/spiriva/stickers.jpg" alt="Floor Stickers" /></div>
</div>
<div class="span-24 last"><img src="assets/images/portfolio/spiriva/renders.jpg" alt="3D Renders" /></div> ]]></description>
				<content><![CDATA[ <div class="span-12">
<div class="span-12 last"><img src="assets/images/portfolio/spiriva/guide.jpg" alt="Guide" /></div>
<div class="span-6 last">
<p>United Image created a digital art gallery experience. While listening to an MP3 audio track in a modern enironment, sales reps were encouraged to interact with a series of displays. Each display looked at different aspects of COPD, its impact on patients, doctors&rsquo; views and how Spiriva could genuinely improve patient&rsquo;s lives.</p>
</div>
<div class="span-6 clear"><img src="assets/images/portfolio/spiriva/wayfinding.jpg" alt="Wayfinding" /></div>
<div class="span-6 last"><img src="assets/images/portfolio/spiriva/icons.jpg" alt="Icons" /></div>
</div>
<div class="span-12 last">
<div class="span-6">
<p>Once a year, Boehringer Ingelheim, a pharmaceuticals company, arranges an international event where a series of seminars and tutorials updates its salesforce on the latest product developments and sales targets.</p>
</div>
<div class="span-6 last">
<p>Spiriva is a key Boehringer product that relives pain and discomfort for patients with COPD (lung damage caused by smoking). Bohringer needed to motivate its salesforce to hit ambitious growth targets by&nbsp;providing an engaging format on a range of complex issues, designed to help change doctors&rsquo; negative perceptions of patients with COPD and thus influence prescribing habits.</p>
</div>
<div class="span-12 last"><img src="assets/images/portfolio/spiriva/floorplan.jpg" alt="Floorplan" /></div>
<div class="span-6 last">
<p>United Image was responsible for the planning, design, gallery displays and medical content. The gallery experience was a huge success with seasoned, thick-skinned sales reps communicating that the innovative experience had been extremely positive and that they felt motivated and well informed as a result.</p>
</div>
<div class="span-12 last"><img src="assets/images/portfolio/spiriva/stickers.jpg" alt="Floor Stickers" /></div>
</div>
<div class="span-24 last"><img src="assets/images/portfolio/spiriva/renders.jpg" alt="3D Renders" /></div> ]]></content>
				<pubDate>Thu, 12 Mar 2009 15:39:45 +0000</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/portfolio/spiriva</guid>
				<dc:creator>John Chipps-Harding</dc:creator>
				
			</item>
		
			<item>
				<title>Slipstream</title>
				<link>http://www.unitedimage.com/en/access/portfolio/slipstream</link>
				<description><![CDATA[ <div class="span-12"><img src="assets/images/portfolio/slipstream/macs.jpg" alt="Slipstream Branding Elements" /></div>
<div class="span-12 last"><img src="assets/images/portfolio/slipstream/icons.jpg" alt="Icon Variations" /></div>
<div class="span-6 prepend-6 clear">
<p>Slipstream, a leading B2B technology marketing agency, appointed United Image to create a new corporate identity to reflect their extensive plans for growth and repositioning to support their entry into global markets. Formerly focused on telemarketing, Slipstream had expanded its service offering to include consulting, programme management, and go to market strategies for their client base.</p>
<p>Through partnership and consultation, United Image created a benchmark brand for Slipstream by working through an end to end process of value positioning and strategy. The design process included identity creation, brand guidelines and literature to ensure consistent branding and messaging throughout internal and external markets.</p>
</div>
<div class="span-12 last"><img src="assets/images/portfolio/slipstream/web.jpg" alt="Website" /></div>
<div class="span-12"><img src="assets/images/portfolio/slipstream/letter.jpg" alt="Letterhead" /></div>
<div class="span-6 append-6 last">
<p>A key objective for Slipstream was to develop a credible online presence to engage their target markets. United Image created a new website for the company to convey their philosophy, identity and service offerings, which is multilingual to carry Slipstream into international territories.</p>
<p>The implementation of the benchmark brand has impacted positively, and supported the education of staff and existing and potential customers of Slipstream, to drive internal motivation and new business wins.</p>
</div>
<div class="span-6 prepend-12"><img src="assets/images/portfolio/slipstream/image_00.jpg" alt="Japan City" /></div>
<div class="span-6 last"><img src="assets/images/portfolio/slipstream/image_01.jpg" alt="Large Building" /></div> ]]></description>
				<content><![CDATA[ <div class="span-12"><img src="assets/images/portfolio/slipstream/macs.jpg" alt="Slipstream Branding Elements" /></div>
<div class="span-12 last"><img src="assets/images/portfolio/slipstream/icons.jpg" alt="Icon Variations" /></div>
<div class="span-6 prepend-6 clear">
<p>Slipstream, a leading B2B technology marketing agency, appointed United Image to create a new corporate identity to reflect their extensive plans for growth and repositioning to support their entry into global markets. Formerly focused on telemarketing, Slipstream had expanded its service offering to include consulting, programme management, and go to market strategies for their client base.</p>
<p>Through partnership and consultation, United Image created a benchmark brand for Slipstream by working through an end to end process of value positioning and strategy. The design process included identity creation, brand guidelines and literature to ensure consistent branding and messaging throughout internal and external markets.</p>
</div>
<div class="span-12 last"><img src="assets/images/portfolio/slipstream/web.jpg" alt="Website" /></div>
<div class="span-12"><img src="assets/images/portfolio/slipstream/letter.jpg" alt="Letterhead" /></div>
<div class="span-6 append-6 last">
<p>A key objective for Slipstream was to develop a credible online presence to engage their target markets. United Image created a new website for the company to convey their philosophy, identity and service offerings, which is multilingual to carry Slipstream into international territories.</p>
<p>The implementation of the benchmark brand has impacted positively, and supported the education of staff and existing and potential customers of Slipstream, to drive internal motivation and new business wins.</p>
</div>
<div class="span-6 prepend-12"><img src="assets/images/portfolio/slipstream/image_00.jpg" alt="Japan City" /></div>
<div class="span-6 last"><img src="assets/images/portfolio/slipstream/image_01.jpg" alt="Large Building" /></div> ]]></content>
				<pubDate>Thu, 12 Mar 2009 15:39:42 +0000</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/portfolio/slipstream</guid>
				<dc:creator>John Chipps-Harding</dc:creator>
				
			</item>
		
			<item>
				<title>Arrows Group</title>
				<link>http://www.unitedimage.com/en/access/portfolio/arrows</link>
				<description><![CDATA[ <div class="span-18"><img src="assets/images/portfolio/arrows/brochure_macro.jpg" alt="Brochure Detail" /> <img src="assets/images/portfolio/arrows/cards_scatter.jpg" alt="Business Cards Scattered" /> <img src="assets/images/portfolio/arrows/web.jpg" alt="Website on Laptop" /> <img src="assets/images/portfolio/arrows/collatoral.jpg" alt="Collateral" /> <img src="assets/images/portfolio/arrows/pink.jpg" alt="Jonathan Pink" /> <img src="assets/images/portfolio/arrows/bug.jpg" alt="Brand Usage Guidelines (BUG)" /> </div>
<div class="span-6 last">
<p>Arrows Group, specialists in high quality recruitment services across Technology, Health, Project Management and Finance sectors, appointed United Image to create a new corporate identity. To provide a strong and credible platform for growth to enterprise level and engage with large corporate clients such as Apple and Sony, a new brand was needed to reflect their quality led proposition.</p>
<p>The philosophy behind United Image&rsquo;s design process was to create an integrated group structure to support distinct specialist divisions. The development of the AG Hive, an integrated model of recruitment that brings together the usually separate recruitment streams of contingency, campaign, search and advertising, redefined Arrows as more than a traditional recruitment agency.</p>
<p>United Image created a benchmark brand system to provide a coherent and consistent message manifested through Arrows&rsquo; digital presence, sales tools and literature, while retaining an individual look and feel appropriate to each division. This offers Arrows scale and flex capability for future growth and additions to their portfolio.</p>
<p>From the success of this project, Arrows and United Image continue to work in partnership, creating an ongoing communications plan to maintain and build the company profile and reputation, and drive new business.</p>
</div> ]]></description>
				<content><![CDATA[ <div class="span-18"><img src="assets/images/portfolio/arrows/brochure_macro.jpg" alt="Brochure Detail" /> <img src="assets/images/portfolio/arrows/cards_scatter.jpg" alt="Business Cards Scattered" /> <img src="assets/images/portfolio/arrows/web.jpg" alt="Website on Laptop" /> <img src="assets/images/portfolio/arrows/collatoral.jpg" alt="Collateral" /> <img src="assets/images/portfolio/arrows/pink.jpg" alt="Jonathan Pink" /> <img src="assets/images/portfolio/arrows/bug.jpg" alt="Brand Usage Guidelines (BUG)" /> </div>
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<p>Arrows Group, specialists in high quality recruitment services across Technology, Health, Project Management and Finance sectors, appointed United Image to create a new corporate identity. To provide a strong and credible platform for growth to enterprise level and engage with large corporate clients such as Apple and Sony, a new brand was needed to reflect their quality led proposition.</p>
<p>The philosophy behind United Image&rsquo;s design process was to create an integrated group structure to support distinct specialist divisions. The development of the AG Hive, an integrated model of recruitment that brings together the usually separate recruitment streams of contingency, campaign, search and advertising, redefined Arrows as more than a traditional recruitment agency.</p>
<p>United Image created a benchmark brand system to provide a coherent and consistent message manifested through Arrows&rsquo; digital presence, sales tools and literature, while retaining an individual look and feel appropriate to each division. This offers Arrows scale and flex capability for future growth and additions to their portfolio.</p>
<p>From the success of this project, Arrows and United Image continue to work in partnership, creating an ongoing communications plan to maintain and build the company profile and reputation, and drive new business.</p>
</div> ]]></content>
				<pubDate>Thu, 12 Mar 2009 15:39:38 +0000</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/portfolio/arrows</guid>
				<dc:creator>John Chipps-Harding</dc:creator>
				
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