In the first quarter since the launch, Arrows Group have reported a 25% revenue increase, and their strong brand positioning with clearly defined points of difference has helped strengthen their market offering to expand into Europe.

Both the United Image team and Arrows Group are honoured to have their work recognised in this prestigious publication.

From the success of this project, Arrows Group and United Image have continued to work in partnership, creating an ongoing communications plan to maintain and build the company profile, including 

Lewis D. Rowe, Creative Director at United Image, commented: “It’s an honour to be invited to help judge the PM Society’s inaugural Digital Media Awards on behalf of United Image. I expect there to be some interesting entries at a time when pharmaceutical and healthcare companies are starting to understand the advantages of integrating new digital channels into their communication plans to connect more effectively with a range of audiences.”

United Image creates identity systems, interactive media, advertising campaigns and branded environments for clients, from start-ups to global corporations. The new brand identity reflects the company’s joined up approach from brand creation to brand communication, creating benchmark brands and implementing through a range of communication, from traditional methods to new media channels. United Image offer a full service, from strategy led consultation and partnership to brand manifestation under one roof, to provide a consistent brand experience and message.

Through this partnership and insight into Arrows Group, UKMN created an identity and brand system to provide a coherent and consistent message manifested through their digital presence, sales tools and literature, while allowing each specialist division an individual look and feel appropriate to its audience. For example, the structure and look and feel of the website allows each division to stand alone and remain part of a unified whole.

Set apart by their insight led approach, UKMN was commissioned following an intensive pitch process against a shortlist of respected brand consultancies. Through partnership and consultation, UKMN created a benchmark brand for Slipstream by working through an end to end process of value positioning and strategy. The design process included identity creation, brand guidelines and literature to ensure consistent branding and messaging throughout internal and external markets.

A key objective for Slipstream was to develop a credible online presence to engage their target markets. UKMN created a new website for the company to convey their philosophy, identity and service offerings, which is multilingual to carry Slipstream into international territories.

The first area is ‘employee engagement’, which demonstrates the financial returns a business can generate by designing an effective employee communications programme.

In a modern five star hotel in Spain, UKMN created a bespoke ‘digital art gallery’ experience involving educational content across six interactive exhibits. Each exhibit focuses on a different aspect of COPD, its impact on patients, doctor’s views, and how Spiriva could genuinely improve patient's lives.

The result of the conference exceeded all expectations and by Q2 the sales force had delivered 108% of their new targets and looking strong to continue this trend.

UKMN created a benchmark brand for Premier Group to reflect their company values of knowledge, commitment and personal service.

This year the work of UKMN is featured in this coveted publication for no less than three of their designs for clients including Panasonic.

Spiriva is a key Boehringer product that relieves pain and discomfort for patients with COPD (lung damage caused by smoking). This product presents a range of complex issues, and the challenge for the sales force is to change doctors’ negative perceptions of patients with COPD and their treatment, and thus positively influence prescribing habits of the Spiriva product.”

Under the DDA, websites should be accessible to people with any disability. However, while accepted guidelines require sites to make use of valid html and CSS, Adobe Flash is an embedded object and, as such, DDA compliance does not apply to it.

This pioneering approach by UKMN and BT is one of the first big implementations of DDA-compliant Adobe Flash-based e-Learning. All of the disability functionality will be configurable, enabling users to alter individual elements such as text size.

The program will run audio files to support accessibility for the visually impaired, while all functions will be fully keyboard accessible so that no mouse use is necessary. High contrast and colour blindness testing will also be built into the design.

The websites were designed around a content management system (CMS) chosen by TTPCom, enabling easy changes to be made as appropriate. UKMN also offered support and training for staff members during implementation of the required website functionality into the CMS.

Huw Walters, online marketing manager for TTPCom, said: 'Right from the start, UKMN worked with us to ensure the website design, concept and direction were in line with our business objectives and strategy, and fulfilling the needs of our target customers, prospects and markets.

UKMN will use innovative in-house technology components built using Adobe Flash® to gain maximum leverage from the rich media Pointroll advertising system. The digital promotion will be supported by a small focussed print campaign.

UKMN's handling of the account will extend to business-to-business communications, with the production of an exhibition stand and a trade-marketing guide for retailers. UKMN will also act to handle all media relations for the company.

The campaign ran for one month on the high visibility MSN.com portal network, targeting the gaming and mobile channels. UKMN created the promotion using in-house Adobe Flash® technology components to gain the maximum amount of leverage from the Pointroll advertising system.

This allowed for both a compelling design to engage the audience, and a high level of interactivity to showcase the device features. Launched across Europe, the campaign was delivered in multiple languages for the major markets.

The investment by Panasonic in the progressive use of interactive design was reflected by the extraordinary campaign metrics.

The campaign served over four million impressions; in other words, four million people witnessed the advertisements. Only a small percentage of individuals would usually choose to interact with an online advert, and, according to Pointroll, this percentage across all categories of market is approximately 6.2%.

The UKMN campaign out-performed this average, seeing an incredible 29.95% brand interaction rate with users on the mobile and gaming threads of MSN.com.

UKMN will be handling HTC's intensive press campaign, with targeted advertisements in high profile magazines including T3 and Stuff. The multilingual promotion will embrace business-to-business and consumer publications.

The team's passion for exploring new interactive communication and advertising techniques has led to pioneering work with companies looking to establish a strong digital marketing presence to interact with customers and staff alike.

New clients include national and international brand names such as Panasonic, BT and HTC Mobile. Much of the new business has been won in pitches against some of the UK's leading brand agencies.

The creative partnership stretches back to 1998 when UKMN's creative partners teamed up to work at a respected UK agency. After cutting their design teeth on blue-chip corporate accounts, they moved on the the US market, consulting for some of the world's largest organisations, before returning to the UK to work with a number of household brands.

After successful work on previous campaigns together, UKMN will again be teaming up with Isobar, who will handle the media buying and placement on prestigious websites such as FT.com, CNET.com and ZDNET.com.

UKMN will provide strategic brand direction and identity consultation following on from the successful re-launch of TTPCom's website, which was redesigned and developed by UKMN earlier this year.