We apply original thinking to everything we do. As a company, we are dedicated to researching international culture and design trends so that our creative work is always individual.
Periodically, we develop publications which provide valuable market insights to help our clients define their brand strategy based on commercial trends.
Each study has been developed by the team at United Image, with contributions from leading industry specialists.
Please contact us to learn how you can benefit from our insight and how it relates to your company.
the value of B2B branding
"practical guidance on how B2B companies can implement an integrated brand strategy to drive new business and increase market share."
We reflect on the traditional perception of branding within this sector, the impact it has internally and externally and how companies can create a real brand position. We will highlight examples of how B2B branding can be successful, and the potential pitfalls to be avoided. Consideration is given to the value of correct and incorrect data, what the latest emerging communication trends are and visuals of recent B2B branding projects undertaken by us.
interacting with youth audiences
"an insight into the personal world of today’s modern youth, uncovering key demographic groups, their spending habits and their opinions."
A notoriously difficult market to communicate to, but get it right and the rewards can be substantial. Our insight article considers the definition of youth today, and then explores the blurring of boundaries between youth and adulthood. Further insight includes some useful categorisation of the youth sector and how existing brands are trying to communicate to this market, and concludes with a number of key considerations for your business.
effective employee engagement
"demonstrating the financial returns a business can generate by designing an effective employee communications programme."
Internal marketing is a frequently under utilised communications channel. Our insight article looks at the case for effective employee communications, the financial implications and what makes good employee communications. We will raise a number of pertinent issues to consider for your own internal strategy.