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			<title>United Image Blog</title>
			<link>http://www.unitedimage.com/en/blog.rss</link>
			<description>our thoughts...</description>
			<language>en</language>
			<copyright>United Image 2006</copyright>
			<ttl>120</ttl>
			<item>
				<title>Rebrand featured in B2B Marketing magazine</title>
				<link>http://www.unitedimage.com/en/access/blog/180</link>
				<description><![CDATA[ <img title="PM Society 2009 " src="http://www.unitedimage.com/assets/images/blog/blog_header_B2B.jpg" alt="Graphic background and PM Society logo" width="470" height="198" />
<p>United Image's rebrand of <a href="http://www.arrowsgroup.com" target="_blank">Arrows Group</a> has been featured in the September issue of B2B Marketing magazine. The review covers an in-depth look at the commercial objectives for the brand, the key drivers and rationale behind the creative decisions made, and a look into the success factors and return-on-investment achieved by the client.</p>
<p>The <a href="http://www.b2bm.biz/themagazine/" target="_blank">B2B Marketing Magazine</a> contains a mixture of best practice, news reviews, analysis, research, case studies, profiles, and features on a broad range of B2B subjects.</p>
<p><a href="en/about/press/176">Continue reading the press release &gt;</a></p> ]]></description>
				<content><![CDATA[ <img title="PM Society 2009 " src="http://www.unitedimage.com/assets/images/blog/blog_header_B2B.jpg" alt="Graphic background and PM Society logo" width="470" height="198" />
<p>United Image's rebrand of <a href="http://www.arrowsgroup.com" target="_blank">Arrows Group</a> has been featured in the September issue of B2B Marketing magazine. The review covers an in-depth look at the commercial objectives for the brand, the key drivers and rationale behind the creative decisions made, and a look into the success factors and return-on-investment achieved by the client.</p>
<p>The <a href="http://www.b2bm.biz/themagazine/" target="_blank">B2B Marketing Magazine</a> contains a mixture of best practice, news reviews, analysis, research, case studies, profiles, and features on a broad range of B2B subjects.</p>
<p><a href="en/about/press/176">Continue reading the press release &gt;</a></p> ]]></content>
				<pubDate>Mon, 14 Sep 2009 15:11:31 +0100</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/blog/180</guid>
				<dc:creator>Lewis D Rowe</dc:creator>
				
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			<item>
				<title>Judging the PM Society Digital Media Awards</title>
				<link>http://www.unitedimage.com/en/access/blog/175</link>
				<description><![CDATA[ <p><img title="PM Society 2009 " src="http://www.unitedimage.com/assets/images/blog/blog_header_PMS.jpg" alt="Graphic background and PM Society logo" width="470" height="198" /></p>
<p>I'm off to London tonight to Judge the inaugural <a href="http://www.pmsociety.org.uk/" target="_blank">PM Society</a>&nbsp;(Pharmaceutical Marketing Society) Digital Media Awards.</p>
<p>We've already worked through all of the entries to arrive at a shortlist of potential winners, now it's time to review the shortlist in more detail and agree with the other judges on the merits of each piece of work.</p>
<p><a href="en/about/press/172">Continue reading the press release &gt;</a></p> ]]></description>
				<content><![CDATA[ <p><img title="PM Society 2009 " src="http://www.unitedimage.com/assets/images/blog/blog_header_PMS.jpg" alt="Graphic background and PM Society logo" width="470" height="198" /></p>
<p>I'm off to London tonight to Judge the inaugural <a href="http://www.pmsociety.org.uk/" target="_blank">PM Society</a>&nbsp;(Pharmaceutical Marketing Society) Digital Media Awards.</p>
<p>We've already worked through all of the entries to arrive at a shortlist of potential winners, now it's time to review the shortlist in more detail and agree with the other judges on the merits of each piece of work.</p>
<p><a href="en/about/press/172">Continue reading the press release &gt;</a></p> ]]></content>
				<pubDate>Wed,  9 Sep 2009 09:38:54 +0100</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/blog/175</guid>
				<dc:creator>Lewis D Rowe</dc:creator>
				
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			<item>
				<title>Interacting with Youth audiences</title>
				<link>http://www.unitedimage.com/en/access/blog/170</link>
				<description><![CDATA[ <p><img src="http://www.unitedimage.com/assets/images/blog/YM_00.jpg" /></p>
<p>A notoriously difficult market to communicate with, but get it right and the rewards can be substantial. Our insight report provides an insight into the personal world of today’s modern youth, uncovering key demographic groups, their spending habits and their opinions.</p>
<p><a href="en/knowledge/insights">Learn more about our insights &gt;</a></p> ]]></description>
				<content><![CDATA[ <p><img src="http://www.unitedimage.com/assets/images/blog/YM_00.jpg" /></p>
<p>A notoriously difficult market to communicate with, but get it right and the rewards can be substantial. Our insight report provides an insight into the personal world of today’s modern youth, uncovering key demographic groups, their spending habits and their opinions.</p>
<p><a href="en/knowledge/insights">Learn more about our insights &gt;</a></p> ]]></content>
				<pubDate>Thu, 28 May 2009 16:40:07 +0100</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/blog/170</guid>
				<dc:creator>Lewis D Rowe</dc:creator>
				
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				<title>The value of B2B branding</title>
				<link>http://www.unitedimage.com/en/access/blog/169</link>
				<description><![CDATA[ <p><img src="http://www.unitedimage.com/assets/images/blog/B2B_01.jpg" /></p>
<p>Our consultancy team has created a market insight report based on the latest global trends and success stories from leading B2B organisations.  It provides practical guidance on how B2B companies can implement an integrated brand strategy to drive new business and increase market share.</p>
<p><a href="en/knowledge/insights">Learn more about our insights &gt;</a></p> ]]></description>
				<content><![CDATA[ <p><img src="http://www.unitedimage.com/assets/images/blog/B2B_01.jpg" /></p>
<p>Our consultancy team has created a market insight report based on the latest global trends and success stories from leading B2B organisations.  It provides practical guidance on how B2B companies can implement an integrated brand strategy to drive new business and increase market share.</p>
<p><a href="en/knowledge/insights">Learn more about our insights &gt;</a></p> ]]></content>
				<pubDate>Thu, 28 May 2009 16:38:51 +0100</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/blog/169</guid>
				<dc:creator>Lewis D Rowe</dc:creator>
				
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				<title>An integrated approach to brand creation and communication</title>
				<link>http://www.unitedimage.com/en/access/blog/168</link>
				<description><![CDATA[ <p><img src="http://www.unitedimage.com/assets/images/blog/A_00.jpg" /></p>
<p>Our end-to-end approach, from brand creation to integrated marketing communications, provides a seamless strategic design process.  We work with our clients across both traditional and new digital channels to meet their immediate and longer-term commercial objectives.</p>
<p><a href="en/knowledge/approach">Learn more about our end-to-end approach &gt;</a></p> ]]></description>
				<content><![CDATA[ <p><img src="http://www.unitedimage.com/assets/images/blog/A_00.jpg" /></p>
<p>Our end-to-end approach, from brand creation to integrated marketing communications, provides a seamless strategic design process.  We work with our clients across both traditional and new digital channels to meet their immediate and longer-term commercial objectives.</p>
<p><a href="en/knowledge/approach">Learn more about our end-to-end approach &gt;</a></p> ]]></content>
				<pubDate>Thu, 28 May 2009 16:37:48 +0100</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/blog/168</guid>
				<dc:creator>Lewis D Rowe</dc:creator>
				
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			<item>
				<title>Developing Benchmark Brands for commercial success</title>
				<link>http://www.unitedimage.com/en/access/blog/167</link>
				<description><![CDATA[ <p><img src="http://www.unitedimage.com/assets/images/blog/BB_00.jpg" /></p>
<p>Over the last decade, our team has worked with some of the world’s most famous business brands to help increase their value and deliver commercial success.  Our philosophy has been created as a vision to strive for, and identifies the three core component parts of a Benchmark Brand.</p>
<p><a href="en/knowledge/philosophy">Learn more about Benchmark Brands &gt;</a></p> ]]></description>
				<content><![CDATA[ <p><img src="http://www.unitedimage.com/assets/images/blog/BB_00.jpg" /></p>
<p>Over the last decade, our team has worked with some of the world’s most famous business brands to help increase their value and deliver commercial success.  Our philosophy has been created as a vision to strive for, and identifies the three core component parts of a Benchmark Brand.</p>
<p><a href="en/knowledge/philosophy">Learn more about Benchmark Brands &gt;</a></p> ]]></content>
				<pubDate>Thu, 28 May 2009 16:36:09 +0100</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/blog/167</guid>
				<dc:creator>Lewis D Rowe</dc:creator>
				
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			<item>
				<title>Fusemedica.com</title>
				<link>http://www.unitedimage.com/en/access/blog/166</link>
				<description><![CDATA[ <p><img src="http://www.unitedimage.com/assets/images/blog/FM_03.jpg" /></p>
<p>We have just created, developed and launched a new online application, named Fusemedica.com.  The web-based tool is designed to help medical journalists research and create their own library of news from around the world, which is aggregated from leading RSS feeds into a single user-interface.</p>
<p><a href="en/access/portfolio/fusemedica">Continue reading and view the full case study &gt;</a></p> ]]></description>
				<content><![CDATA[ <p><img src="http://www.unitedimage.com/assets/images/blog/FM_03.jpg" /></p>
<p>We have just created, developed and launched a new online application, named Fusemedica.com.  The web-based tool is designed to help medical journalists research and create their own library of news from around the world, which is aggregated from leading RSS feeds into a single user-interface.</p>
<p><a href="en/access/portfolio/fusemedica">Continue reading and view the full case study &gt;</a></p> ]]></content>
				<pubDate>Thu, 28 May 2009 16:34:29 +0100</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/blog/166</guid>
				<dc:creator>Lewis D Rowe</dc:creator>
				
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				<title>Arrows Group Identity System and Digital Presence</title>
				<link>http://www.unitedimage.com/en/access/blog/161</link>
				<description><![CDATA[ <p><img src="http://www.unitedimage.com/assets/images/blog/AG_01.jpg" /></p>
<p>We have designed and launched a new corporate identity system and digital brand presence for Arrows Group. Arrows Group work with leading industry clients, such as Sony, Apple, the NHS and Bupa to recruit key employees across their organisations.</p>
<p><a href="en/access/portfolio/arrows">Continue reading and view the full case study &gt;</a></p> ]]></description>
				<content><![CDATA[ <p><img src="http://www.unitedimage.com/assets/images/blog/AG_01.jpg" /></p>
<p>We have designed and launched a new corporate identity system and digital brand presence for Arrows Group. Arrows Group work with leading industry clients, such as Sony, Apple, the NHS and Bupa to recruit key employees across their organisations.</p>
<p><a href="en/access/portfolio/arrows">Continue reading and view the full case study &gt;</a></p> ]]></content>
				<pubDate>Tue,  5 May 2009 14:51:49 +0100</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/blog/161</guid>
				<dc:creator>John Chipps-Harding</dc:creator>
				
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				<title>We have rebranded UKMN to become United Image</title>
				<link>http://www.unitedimage.com/en/access/blog/160</link>
				<description><![CDATA[ <p><img src="http://www.unitedimage.com/assets/images/blog/UI_04.jpg" /></p>
<p>After eight years of being known as UKMN Creative Group, we have now rebranded ourselves as United Image. Our new name and identity reflects our studio&rsquo;s multi-disciplinary approach to creating and evolving an organisation&rsquo;s brand image across both traditional and new digital media.</p>
<p><a href="en/about/press/united-image">Continue reading the press release &gt;</a></p> ]]></description>
				<content><![CDATA[ <p><img src="http://www.unitedimage.com/assets/images/blog/UI_04.jpg" /></p>
<p>After eight years of being known as UKMN Creative Group, we have now rebranded ourselves as United Image. Our new name and identity reflects our studio&rsquo;s multi-disciplinary approach to creating and evolving an organisation&rsquo;s brand image across both traditional and new digital media.</p>
<p><a href="en/about/press/united-image">Continue reading the press release &gt;</a></p> ]]></content>
				<pubDate>Tue,  5 May 2009 14:50:01 +0100</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/blog/160</guid>
				<dc:creator>John Chipps-Harding</dc:creator>
				
			</item>
		
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				<title>Slipstream Global Marketing Services Identity</title>
				<link>http://www.unitedimage.com/en/access/blog/159</link>
				<description><![CDATA[ <p><img src="http://www.unitedimage.com/assets/images/blog/SS_01.jpg" /></p>
<p>We have just launched a new corporate identity and website for Slipstream.  Slipstream are a global B2B marketing group, working with 7 of the top 10 technology companies including Google, Intel, Oracle, Microsoft and IBM. </p>
<p><a href="en/access/portfolio/slipstream">Continue reading and view the full case study &gt;</a></p> ]]></description>
				<content><![CDATA[ <p><img src="http://www.unitedimage.com/assets/images/blog/SS_01.jpg" /></p>
<p>We have just launched a new corporate identity and website for Slipstream.  Slipstream are a global B2B marketing group, working with 7 of the top 10 technology companies including Google, Intel, Oracle, Microsoft and IBM. </p>
<p><a href="en/access/portfolio/slipstream">Continue reading and view the full case study &gt;</a></p> ]]></content>
				<pubDate>Tue,  5 May 2009 14:48:06 +0100</pubDate>
				<guid isPermaLink="false">http://www.unitedimage.com/en/access/blog/159</guid>
				<dc:creator>John Chipps-Harding</dc:creator>
				
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