"We created a fresh and original campaign for Wow! Learning which differentiates them from the competition and reflects their corporate philosophy of client engagement and stimulation."
Creative Director - United Image
Wow! Learning is a specialist corporate training provider who provide bespoke learning solutions, meticulously developed and passionately delivered to fulfil their client’s individual requirements. Their ethos is to create stimulating and innovative learning programmes to promote higher levels of engagement and knowledge retention in comparison to traditional learning methods.
United Image was appointed by Wow! Learning to create a direct marketing campaign to promote their “the art of management” training course, a five day hands on course targeted towards aspiring or experienced managers. The course provides managers with an internationally recognised qualification and maximises leadership, team building, communication and problem solving skills in first line managers.
United Image created an Origami theme for the campaign utilising striking and contemporary colours and styles. This was an effective metaphor to convey the concept of “the art of management” with key elements of interaction, modernity, shaping, and a hands-on experience in a workshop environment.
The concept designed by United Image was translated into a series of direct mail pieces. Several large accounts were won as a direct result of the campaign, which also had the benefit of raising the company profile and growing the reputation and credibility of Wow! Learning with their existing and potential client base.
