"The Beanie Award, given to only three of the 650-plus Pointroll campaigns launched each month, recognises exceptional creative innovation and the highest interaction rate in a particular month. We applaud United Image for delivering an exceptionally effective and boldly original campaign and are pleased to present this award."
Commercial Director: Pointroll
Panasonic Mobile Europe appointed United Image to create an integrated print and digital advertising campaign to promote its innovative VS6 mobile phone.
Panasonic wanted the campaign to highlight the phone’s unique 16-million colour, high-resolution screen and its inclusion of a pre-installed version of Sega’s console classic game, Sonic The Hedgehog.
The digital campaign ran on the high visibility MSN.com portal network, targeting a youth audience via the gaming and mobile channels. Animated “Pointroll” banners were created in-house, which encouraged consumers to engage with the brand. Then, when a mouse was rolled over the banner, additional interactive content about the phone’s features, including details of where it could be purchased, was streamed.
The campaign metrics achieved over four million impressions with highly impressive brand interaction rates per user, resulting in United Image being presented with a coveted Beanie Award.
