"We wanted to set a new standard for Panasonic Mobile’s future products whilst meeting our tight deadlines on this specific campaign. UKMN’s combination of strategic thinking and creative ideas immediately gave us the confidence we needed to produce a forward-thinking approach that would work across multiple channels. UKMN’s integrated process and design team allowed us to execute the concept consistently, within our timeframes and budget..."
Marketing Director: Panasonic Mobile
Panasonic, a worldwide leader in the development and manufacture of mobile communications products, appointed United Image to create a pan-European campaign to launch their VS3 mobile phone across Europe, aimed towards 18-30 year old consumers.
United Image created a concept for an innovative and integrated campaign which placed digital online entertainment at the centre of the mix by introducing a bespoke online gaming competition to win the new product. Panasonic would benefit from receiving comprehensive campaign tracking and consumer database development to assist their marketing team in project success analysis and future strategy development.
United Image delivered brand development, campaign photography (lifestyle and product images), an interactive online game with 'leaderboard' scoring system and ‘challenge-a-friend’ function, retail placement with Vodafone for cross-branded in-store product literature and video animations, creation of mobile phone download ‘bonus’ content, and a trade marketing press kit.
By driving over 100,000 consumers a month to the interactive website by viral tactics, in-store retail promotions and search engine marketing and no paid for advertising, the successful campaign which was launched in 40 countries across Europe and Scandinavia in multiple languages, led to physical product sales outstripping planned product supply in key markets.
