"We designed a range of engaging communication for Unilever that positively conveyed the transformation of the company and contributed to building an optimistic and cohesive company culture."
Creative Director - United Image
Unilever is one of the world's leading and most prolific suppliers of fast-moving consumer goods. They operate three major global divisions; foods, home care and personal care. As a multi-local multinational company, Corporate Social Responsibility and maintaining their positive profile is of great importance to them. They aim to play their part in addressing global environmental and social concerns through local actions and in partnership with local governments and organisations.
Unilever’s new CEO had a vision to expand the company’s brand values into four key areas; Environment and Society; Science and Technology Innovation; Nutrition, Hygiene and personal care and their links to wellbeing; and People, creating a culture of shared values throughout the Unilever community. United Image was appointed to design the Internal Communications messaging of Unilever’s new direction.
The new collateral was required to present Unilever’s core values and business structure and strategy to all the key stakeholders and particularly employees. This reflects the company’s ethos that Unilever grow as a company by growing their people. This insight is behind all their efforts to keep their people fulfilled and committed.
United Image designed a range of collateral documents to convey Unilever’s new messaging, leadership values and the company transformation for internal distribution. These were rolled out successfully worldwide across divisions.
