"Our company had reached a point where we wanted to expand and become a market leader. We contacted United Image because of their reputation for creating benchmark brands, having seen the tangible results they have achieved for other companies. The re-branding process was smooth and enjoyable, and already our team feels like they are part of a really progressive business. In the first months since our re-launch, we have seen a great response from our existing clients and industry partners, and as expected, we have seen measurable benefits from an increase in new business. We plan to continue working with United Image to grow our brand reputation even further."
Manageing DIrector: StreamCity
StreamCity, a successful video production company who specialised in creating online corporate videos, approached United Image to discuss their growth strategy. They appointed United Image to redesign the company's corporate identity to support planned expansion into new markets.
United Image needed to develop a new identity and offering, with the objectives of helping StreamCity to achieve significant new business for their existing services, and also to successfully introduce their online video software applications across the UK and European markets. United Image consulted with StreamCity to define their brand values, market proposition and target markets.
The existing identity was upgraded in terms of visual direction, tone of voice and application, to communicate more effectively with the desired demographics. A brand system was developed by United Image, to bring cohesion between the new identity and StreamCity's individual products. The benchmark brand was manifested in corporate and product literature, exhibitions, communications and the website.
In the first months since launching the new identity, StreamCity have increased their brand awareness within the market and industry, and have seen measurable benefits with new business wins from a range of clients.
