"We commissioned United Image to create an engaging format that would motivate and educate our salesforce at our annual conference. United Image developed a compelling solution, helping our team to achieve our commercial objectives and also being recognised by winning our organisation’s highly coveted ‘Exceptional’ award for innovative communications."
Product Manager: Boehringer Ingelheim
United Image created a digital art gallery experience. While listening to an MP3 audio track in a modern enironment, sales reps were encouraged to interact with a series of displays. Each display looked at different aspects of COPD, its impact on patients, doctors’ views and how Spiriva could genuinely improve patient’s lives.
Once a year, Boehringer Ingelheim, a pharmaceuticals company, arranges an international event where a series of seminars and tutorials updates its salesforce on the latest product developments and sales targets.
Spiriva is a key Boehringer product that relives pain and discomfort for patients with COPD (lung damage caused by smoking). Bohringer needed to motivate its salesforce to hit ambitious growth targets by providing an engaging format on a range of complex issues, designed to help change doctors’ negative perceptions of patients with COPD and thus influence prescribing habits.
United Image was responsible for the planning, design, gallery displays and medical content. The gallery experience was a huge success with seasoned, thick-skinned sales reps communicating that the innovative experience had been extremely positive and that they felt motivated and well informed as a result.
