"Slipstream is continually evolving its service offering to respond to the needs of our clients. By understanding our needs and through a carefully managed process of consultation and design, UKMN have allowed Slipstream to redefine their proposition with a benchmark brand that brings credibility and durability to our company. It is this professionalism and expertise which makes them perfect partners for Slipstream going forward."
Mark Duffey - CEO - Slipstream
Slipstream, a leading B2B technology marketing agency, appointed United Image to create a new corporate identity to reflect their extensive plans for growth and repositioning to support their entry into global markets. Formerly focused on telemarketing, Slipstream had expanded its service offering to include consulting, programme management, and go to market strategies for their client base.
Through partnership and consultation, United Image created a benchmark brand for Slipstream by working through an end to end process of value positioning and strategy. The design process included identity creation, brand guidelines and literature to ensure consistent branding and messaging throughout internal and external markets.
A key objective for Slipstream was to develop a credible online presence to engage their target markets. United Image created a new website for the company to convey their philosophy, identity and service offerings, which is multilingual to carry Slipstream into international territories.
The implementation of the benchmark brand has impacted positively, and supported the education of staff and existing and potential customers of Slipstream, to drive internal motivation and new business wins.
