"By re-defining our market positioning and creating a benchmark brand over a number of years with United Image, we have consistently grown the business above expectations and increased our awareness within the technology industry. The brand identity and reputation that United Image created for us has directly contributed to the long-term success of our organisation."
Managing Director: Premier Group Recruitment
Premier Group Recruitment, a specialist technology recruitment company, appointed United Image to undertake a brand audit and then carry out a comprehensive brand overhaul and re-launch.
Premier Group had grown the business but now needed to develop a brand and reputation to allow it to compete with more established corporations in its sector. Premier had been finding it extremely difficult to open doors with larger technology based organisations that it is keen to work with, while staff spent considerable time cold calling in an attempt to break down doors and arrange introductory meetings.
The audit of the Premier Group brand came to an overwhelming conclusion: in a highly competitive market its existing brand presence poorly defined its area of operation, did not stand out or reflect the professional service offered to its clients.
United Image created a Benchmark Brand, which clearly reflected Premier Group’s core offering. United Image then ensured that all of its collateral communicated and reflected what the company does and the sectors in which it operates, in a unique and engaging manner.
United Image continues to work with Premier Group in partnership to help grow the business.
