"Using the latest e-learning and multimedia technologies, we have allowed Pfizer to take their sales force training in a new direction and achieve a measurable improvement in results."
Creative Director: United Image
Pfizer, a leading pharmaceutical company, appointed United Image to develop their Sales Force Training for Sutent®. This is a new drug developed by Pfizer’s industry leading researchers used to treat advanced kidney and digestive cancers.
Traditionally using paper based education materials, United Image worked with Pfizer to make the transition to multimedia based training programmes, using animation and graphics to create an engaging and fully integrated e-learning platform. Other features included an interactive glossary of medical terms and the background of the product, video resources and downloadable pdfs.
United Image created twelve modules of information on the therapy area and product detail. For each module a test was produced that must be passed in order for the participant to proceed to the next. This allowed Pfizer to measure the retention of information by the sales people at each stage of the programme and ensure that key areas of the data were absorbed.
For their innovative and successful campaign United Image earned Pfizer’s Global Award, and were subsequently commissioned to roll out the flexible programme for a further new product launch.
