"United Image have worked in partnership with the teams at Panasonic to create an intricate solution for a mobile consumer portal while providing a seamless and attractive customer experience."
Creative Director: United Image
Panasonic, a worldwide leader in the development and manufacture of mobile communications products, appointed United Image to create Panasonic Box, their mobile phone online portal to provide users with media content, applications and support for their handsets. The portal needed to be available on traditional internet and also to translate across a wide range of mobile handsets, from entry level to high spec devices.
With a global version of Panasonic Box already operating in Japan, United Image were asked to address the brand and work with the Panasonic engineering and technology teams to create an architecture and identity that would translate to and engage with a European localised market, and also address how it would be personalised and tailored to individual devices.
United Image designed a new user interface for the portal to engage the consumer at their point of interaction with the service. The new identity and look and feel was applied to a range of communications, in-store promotions, and advertising campaigns.
Following the success of this complex design project, Panasonic have continued to work in partnership with United Image, commissioning them for further projects such as the pan-European VS3 launch campaign.
