"United Image created a strong brand to bring the service to market. At each stage in the process we were delighted by the quality and speed of production. The team at United Image listened to what we wanted, got to work and exceeded our expectations every time. In the process United Image became an integral part of the extended ikordo team while working to extremely tight deadlines."
Vice President of Marketing: ikordo
ikordo is an intelligent, free, online service that works on behalf of users to organise their meetings, leaving them free to do more important things.
When ikordo approached United Image it was a start-up software venture backed by the leading European investment capitalist, Eden Ventures. The ikordo service was almost complete in terms of technical engineering. However it was now time to create a brand strategy and identity to help launch the product.
United Image’s first phase of work was to uncover the true benefits and core strengths of ikordo, and refine those features into a clear and compelling brand proposition that would resonate with the intended demographics.
With this foundation in place, United Image created a fresh identity, both in terms of visual direction and tone of voice. This identity was applied across the user interface of the product by United Image and subsequently delivered to the mass market via a series of new and engaging digital advertising and viral tactics.
