"The expertise of United Image has provided HTC with the framework on which to achieve their mission to become the leading innovative supplier of mobile information and communication devices by providing value-added design, world-class manufacturing and logistic and service capabilities."
HTC, one of the fastest-growing companies in the mobile sector, produce powerful handsets that continually push the boundaries of innovation to provide true mobile freedom. They appointed United Image to help drive their first launch out to market as their own branded product range.
Founded in 1997, HTC established unique partnerships with key mobile brands and made its name as the company behind many of the most popular operator branded devices on the market. In 2006, HTC made the leap to bring products to market under their own brand by launching a range of Windows Mobile powered phones.
United Image designed a series of online interactive advertisements from creative to implementation. These were launched across a multitude of technology related sites and business focused online portals to boost the HTC brand profile across their target demographic.
Through a careful process United Image managed the pan-European press advertising campaign to construct a presence of the HTC brand in European markets. Aimed at a global business audience, the extensive campaign was rolled out into more than 40 publications, including airline magazines, in multiple languages and countries.
