"United Image has created an extremely sophisticated online tool which allows our internal stakeholders to efficiently search and monitor the latest healthcare and medical news."
Bridget Mullahy - Communications Division | Boehringer Ingelheim Ltd
United Image was approached by the corporate communications team at Boehringer Ingelheim, a leading pharmaceutical company, to help address their business challenges around keeping on top of the latest news in the media. Boehringer Ingelheim appointed United Image to create a commercially viable concept to allow their internal stakeholders to take advantage of new digital technologies to assist their daily work.
United Image consulted with Boehringer Ingelheim to create Fusemedica, an independently branded online application which uses the latest online web technology to capture and manage industry specific RSS feeds from various publications and medical sources, with one united user interface to stay up to date with industry news and events.
The user can develop their own online library of relevant healthcare content when researching a subject, or monitor the news from specific publication sources. A search function was designed to filter by content, date or source, with the capability to add favourites, customise and suggest new feeds, and save personal settings. The result is a very sophisticated and refined personal experience.
The website is available by invitation only, allowing Boehringer Ingelheim to introduce the website in small groups or as one-to-ones. They have also been able to share the benefit of Fusemedica with industry opinion leaders and medical journalists conducting research, which means Boehringer has been able to maintain and gain closer relationships with key stakeholders.
