"Through an insight led partnership and our team's ability to translate Commsquare's technical expertise into an understandable market offering, United Image have created a benchmark brand to effectively convey the complex proposition of the company, and their values, while remaining accessible in order to engage with their target audience."
Creative Director: United Image
United Image worked with Commsquare to gain a deep insight into the technology services to telecoms industry, and an understanding of the mobile operator networks infrastructure and how their technical systems and processes operate, in order to communicate their proposition to a non technical management audience.
Commsquare, a technical consultancy specialising in optimising mobile networks such as Orange, Vodafone and T-mobile, appointed United Image to create a new corporate identity to facilitate engagement with high end clients and switch perception of their proposition from that of technical engineering, to a consultancy led organisation.
United Image created a benchmark brand for Commsquare incorporating logomark and brand icons which represent their philosophy and key benefit for their clients and end users, of maximising network availability and signal strength and ultimately providing a better customer experience.
The brand was manifested through the creation of a corporate website, literature, sales collateral, data sheets and apparel.
