"In creating an online product portfolio for CMPMedica, we have helped their organisation to engage with healthcare marketers and provide a solution that is actually useful to their audiences. This has enriched their customer experience and positively raised their profile in the industry."
Creative Director: United Image
CMPMedica delivers a balanced portfolio of digital, event and print journal brands that communicate to and educate a wide range of Healthcare Professionals. They provide reference data, data-rich directories, decision support solutions, electronic and online products, news and education to communities of general practitioners, specialist doctors, pharmacists, nurses and patients across 26 countries.
CMPMedica approached United Image to develop a global website in which to showcase their extensive portfolio in a way that would be accessible to their audience of medical professionals. They required an interactive portal where healthcare marketers could search for examples of the most effective media to use for their campaigns.
United Image built a database for CMPMedica which was cross referenced by geographical region, audience segment, and campaign category. They created a content managed website where contributors from all over the world are able to upload and publish information in compliance with a central approval system.
The results of this project are increased traffic and use of the website, improved awareness of CMPMedica and higher levels of learning and engagement in their target audiences.
