"United Image has created a benchmark brand for CDwalltile which can open doors in new markets and appeal to their target audiences. The vast implementation of the brand system across a range of media provides strong communication of an identity to be proud of."
CDwalltile Europe is the exclusive distributor of CDwalltile decorative frames in Europe. The innovative concept enables customers to display CD jewel cases on the wall in frames of their own design. CDwalltile incorporates a patent-pending design engineered for a combination of aesthetics and practicality, which allows customers to accent rooms while keeping discs handy for use.
The CDwalltile product had already launched in the USA, and United Image were appointed to create a brand identity, advertising campaign and e-commerce shop that could effectively engage new markets in the UK and European regions.
United Image conducted creative research which indicated that the primary demographics in Europe for the product would be youth markets including teenagers, university students, and young music fans. The brand was designed to engage with these audiences using contemporary imagery, a straight-talking tone of voice, and an unusual personality.
From this insight, United Image delivered CDwalltile a full brand consultancy, market proposition and brand values and brand identity design, which manifested through product packaging, corporate literature, a national press and online advertising campaign, online Ecommerce shop, retail guide, and trade exhibition design.
