"The benchmark brand United Image have created for us truly reflects our innovative and quality driven approach to recruitment, which sets us apart from our competition. It will allow us to confidently take our proposition to new markets and communicate our expertise and excellent customer service knowing that our brand supports us every step of the way."
Managing Director: Arrows Group
Arrows Group, specialists in high quality recruitment services across Technology, Health, Project Management and Finance sectors, appointed United Image to create a new corporate identity. To provide a strong and credible platform for growth to enterprise level and engage with large corporate clients such as Apple and Sony, a new brand was needed to reflect their quality led proposition.
The philosophy behind United Image’s design process was to create an integrated group structure to support distinct specialist divisions. The development of the AG Hive, an integrated model of recruitment that brings together the usually separate recruitment streams of contingency, campaign, search and advertising, redefined Arrows as more than a traditional recruitment agency.
United Image created a benchmark brand system to provide a coherent and consistent message manifested through Arrows’ digital presence, sales tools and literature, while retaining an individual look and feel appropriate to each division. This offers Arrows scale and flex capability for future growth and additions to their portfolio.
From the success of this project, Arrows and United Image continue to work in partnership, creating an ongoing communications plan to maintain and build the company profile and reputation, and drive new business.
