"The digital presence we have created for Arkitektura confidently communicates their high level of design and personal customer service. It creates an appropriate customer brand experience and enhances engagement."
Creative Director - United Image
Arkitektura is a US based interior design retailer with two stores in Detroit and San Francisco, offering high end contemporary design fixtures across kitchens, bathrooms, lighting and furniture and storage departments. The company boasts a wide array of high profile designers and manufacturers in its portfolio.
Following the successful creation of the Arkitektura brand identity system by United Image’s US team, Arkitektura appointed United Image for the further task of translating the brand across their physical environments and digital presence. The aim was to showcase the product range in an engaging format to the key demographic of high value, design savvy consumers.
United Image created a content managed website for Arkitektura conveying a consistent brand message which was synchronised with the in store digital media and plasma screen displays. These were supplied and installed by United Image to intelligently present the most relevant products and information according to their position.
The successful project has resulted in a significant increase in hits to website, higher levels of customer engagement both in and out of store, and a continued improvement in the company’s growth and presence in the competitive marketplace even in the current challenging economic climate.
