"We created a fun and stimulating concept to boost awareness of Antix and drive demand for the Game Player among their target market of major mobile phone companies"
Creative Director - United Image
Antix Labs, headquartered in the UK, was founded in 2007 and in this time has accumulated more than 500 man years experience in the design and bringing to market of rich media software platforms working for operators, handset manufacturers, games publishers, compiler companies and silicon design houses.
United Image were appointed by Antix to design the messaging to present The Antix Game Player at the World Congress Conference in Barcelona. The Antix Game Player is an innovative, compact and powerful software player designed to meet the consumer’s ever increasing expectations and aspirations for running native games on phones, personal computers and other connected devices.
United Image designed a comic book themed concept to engage with the gaming industry audience, depicting characters and a story that was manifested into animation and comic hand outs to promote The Antix Game Player. The animation was played at the Antix private launch party and throughout the landmark event attended by over 50,000 guests including key industry figures.
The innovative event design generated high levels of positive publicity for Antix and has led to deals signed with all the major mobile phone companies and games publishers. Following this success the concept created by United Image, including the animation, is manifested throughout the Antix online presence.
