"United Image has delivered an innovative event experience for the Motorola target markets by going beyond the event itself to maximise engagement and boost the profile of their proposition to over 50,000 industry stakeholders."
Creative Director - United Image
Global communications leader Motorola appointed United Image to assist them in their preparation and exhibition at the 3GSM World Congress, the world's largest exhibition for the mobile industry. The landmark event brings together prominent leaders and personalities from mobile operators and equipment vendors to showcases the hottest trends in mobile communications, and helps define the industry’s path to continued growth.
United Image created a micro site based around the Motorola Ajar product that was launched prior to the event. With specific areas tailoring the Ajar proposition towards each of the four key markets, Handset Manufacturers, Silicon Vendors, Operators and Software Vendors, the micro site allowed visitors to download information and request appointments prior to the event. They could also subscribe to a newsletter to be kept informed of Ajar developments to retain engagement.
This concept was translated through to the creation of the interactive dimension of the 3GSM World Congress exhibition stand. United Image designed a series of videos with touch screen facility customised to each key market to communicate the product specification and features in the most effective manner.
Both projects have been successful in evoking high levels of interest and engagement from the event attendees before and after the 3GSM World Congress event. Motorola have since re commissioned United Image’s services to create a new global identity for Ajar to take the newly acquired mobile operating system into new territories.
