Archives: 2009
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Rebrand featured in B2B Marketing magazine
Lewis D Rowe - September 14, 2009 - 0 Comments
United Image's rebrand of Arrows Group has been featured in the September issue of B2B Marketing magazine. The review covers an in-depth look at the commercial objectives for the brand, the key drivers and rationale behind the creative decisions made, and a look into the success factors and return-on-investment achieved by the client.
The B2B Marketing Magazine contains a mixture of best practice, news reviews, analysis, research, case studies, profiles, and features on a broad range of B2B subjects.
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Judging the PM Society Digital Media Awards
Lewis D Rowe - September 09, 2009 - 0 Comments
I'm off to London tonight to Judge the inaugural PM Society (Pharmaceutical Marketing Society) Digital Media Awards.
We've already worked through all of the entries to arrive at a shortlist of potential winners, now it's time to review the shortlist in more detail and agree with the other judges on the merits of each piece of work.
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Interacting with Youth audiences
Lewis D Rowe - August 20, 2009 - 0 Comments
A notoriously difficult market to communicate with, but get it right and the rewards can be substantial. Our insight report provides an insight into the personal world of today’s modern youth, uncovering key demographic groups, their spending habits and their opinions.