Press Room 2006: what’s going on

UKMN has created an innovative digital e-Learning program to publicise the capabilities of a new anti-cancer drug for Pfizer Healthcare. Working with respected medical writing agency Porterhouse Medical (PML), the new media platform has been released following an in-depth 18-month design and development process.

UKMN has been commissioned by Motorola to design and produce a new digital brand presence for their AJAR product range. UKMN will be working closely with Motorola's UK and US marketing teams to launch the online service in time for the 3GSM mobile conference in February 2007.

UKMN creative partner, Lewis D. Rowe, has been invited to join the judging panel for a new award recognising innovative use of multimedia, to be presented as part of the PM Society 2006 Advertising Awards. The awards distinguish the most effective healthcare advertising of the past year.

UKMN, a creative group, has undertaken a major branding exercise to create a new range of entertainment venues across the UK for leisure group Stylus Sports. The project will include creation of the brand experience, identity and environment design through to launch, which is slated for summer 2007.

UKMN's work with HTC Mobile has been extended to manage a press and online campaign to promote its range of 'Smartphone' handsets across European markets. New product adverts will be placed in magazines such as Stuff and T3, with interactive versions on websites including FT.com, CNET.com and MSN.com.

UKMN's new pan-European campaign for HTC's range of own-brand 'Smartphone' devices is delivering impressive metrics. Developed in partnership with leading digital marketing agency Isobar, the online adverts have been placed on major websites including FT.com, CNET.com and ZDNet.com.