United Image is featured in B2B Magazine this month for the brand strategy and corporate identity redesign completed for specialist recruitment consultancy, Arrows Group.
This month’s Brand Makeover column in B2B Magazine showcases Arrows Group, for whom United Image designed a corporate identity overhaul to help grow the company to enterprise level, and reflect their quality led proposition to assist their successful engagement with large corporate clients.
In the first quarter since the launch, Arrows Group have reported a 25% revenue increase, and their strong brand positioning with clearly defined points of difference has helped strengthen their market offering to expand into Europe.
Both the United Image team and Arrows Group are honoured to have their work recognised in this prestigious publication.
From the success of this project, Arrows Group and United Image have continued to work in partnership, creating an ongoing communications plan to maintain and build the company profile, including
lead generation campaigns in conjunction with partner company, Slipstream, and managing translation of the Arrows Group website into three European languages. Further design projects undertaken include new uniforms for contract staff being placed into high profile organisations, merchandising and loyalty schemes, the workplace environment and exhibition presence.
Adrian Treacy, Director at Arrows Group, commented: “Since working in partnership with United Image, our brand has gone from strength to strength. They have surpassed all our expectations by nurturing and reinforcing our values and brand position through continued projects, which are all conducted with the same dedication to achieving our corporate goals. I’m pleased their expertise can be shared with others in such a respected publication as B2B Magazine.”
B2B marketing
The B2B Marketing Magazine contains the most relevant news, analysis, case studies, reviews and features in the business to business marketing sector.
Arrows Group
Established in 2003, leading recruitment specialists Arrows Group bring together the usually separate recruitment service streams of Contingency, Campaign Management, Search and Selection and Contract / Interim. Arrows Group has created a unique system that gives clients total control and total transparency over their recruitment activities through a single source.
Related Case Studies
Client: Arrows Group
Brief: Corporate Identity System and Website
