United Image has created and launched Fusemedica for leading pharmaceutical company Boehringer Ingelheim, to help address business challenges around keeping on top of the latest news in the media.
United Image consulted with Boehringer Ingelheim to create Fusemedica, an independently branded online application which uses the latest online web technology to capture and manage industry specific RSS feeds from various publications and medical sources, with one united user interface to stay up to date with industry news and events.
Fusemedica allows each user to develop their own online library of relevant healthcare content when researching a subject, or monitor the news from specific publication sources. A search function was designed to filter by content, date or source, with the capability to add favourites, customise and suggest new feeds, and save personal settings. The result is a very sophisticated and
refined personal experience.
The website is available by invitation only, and though originally intended exclusively for internal stakeholders, Boehringer Ingelheim has been able to share the benefit of Fusemedica with industry opinion leaders and medical journalists conducting research.
Bridget Mullahy, of the Communications Division, Boehringer Ingelheim Ltd commented: “United Image have created an extremely sophisticated online tool which allows our internal stakeholders to efficiently search and monitor the latest healthcare and medical news. ”
Boehringer Ingelheim
The Boehringer Ingelheim group is one of the world's 20 leading pharmaceutical companies. Headquartered in Ingelheim, Germany, it operates globally with 138 affiliates in 47 countries and 41,300 employees. Since it was founded in 1885, the family-owned company has been committed to researching, developing, manufacturing and marketing novel products of high therapeutic value for human and veterinary medicine
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Client: Boehringer Ingelheim
Brief: Online RSS Research Tool
